094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli

Salesforce Commerce Cloud Innovations

In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world.

Key Insights Include:

• Learnings from Black Friday and Cyber Week trends
• Combating fraud while creating frictionless experiences for good buyers
• Tackling consumer abuse like returns fraud and triangulation schemes
• Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyond

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.

Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

1. Check out Signifyd's 2024 cyber week results: https://www.signifyd.com/globe/

2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: https://www.signifyd.com/ecommerce-data-reports-pulse/

3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: https://www.addevent.com/event/jR23311900

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.