Year in Review: Camaraderie as a Strategy

NAIFA's Advisor Today Podcast Series

Chris Gandy is the Founder of Midwest Legacy Group LLC, a boutique concierge insurance group for executives, professional athletes, physicians, business owners, and entrepreneurs. It focuses on the client's interests in wealth accumulation, wealth preservation, retirement strategies, insurance, asset protection, and investments.

Chris played professionally for the Chicago Bulls, the San Antonio Spurs, and in L'Hermaine, France, after playing for the Fighting Illini at the University of Illinois. After the NBA, Chris worked as a Representative for Northwestern Mutual Financial Network, the APEX Consulting Group LLC, and was the Senior Vice President of Sales at MassMutual Chicago.

Suzanne Carawan is the Vice President of Marketing and Communications at The National Association of Insurance and Financial Advisors (NAIFA), the premier professional home for agents and advisors. She has more than a decade of experience working in fast-growth tech companies in social networking, events, CRM, and virtualization. She is passionate about establishing and growing technology companies globally and leverages her social and high-tech digital marketing background to provide insightful commentary to audiences worldwide.

Suzanne holds an MBA in management of global information and high-tech marketing from the Kogod School of Business at American University and an MPH in international health economics and social marketing and research design from Tulane University. She also received her BA in philosophy from the University of Maryland.

In this episode…

Connecting with your audience begins with sharing your message. With multiple social platforms available, sharing content is effortless — connecting with your audience requires strategy. How can you cultivate a platform that encourages thought leadership and conversations?

When Chris Gandy and Suzanne Carawan began their podcast, they knew that their intentionality would determine the quality of their content. You can ask the right questions and strategize, but without enthusiasm and authenticity, success is difficult to obtain. Preparing for the unexpected and not being afraid to make mistakes is the key to achieving your goals. Presenting a humanistic element to your content allows you to connect with your audience and make meaningful connections.

In this episode of Advisor Today, Chris Gandy and Suzanne Carawan sit down to discuss the year in review. Chris and Suzanne talk about connecting through conversations, why holistic listening will resonate with your audience, and how NAIFA is leading the way for extraordinary knowledge in the industry.