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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
Manage episode 399359366 series 3502529
Το περιεχόμενο παρέχεται από το Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.
Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.
In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.
Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities
Key Takeaways:
- Building a successful skincare brand through a customer-centric approach and marketing strategies.
- Business growth strategies and prioritisation.
- Customer nurturing and testing strategies for a skincare subscription brand.
- Starting an ecommerce store and managing a business.
- Ecommerce growth strategies.
- Entrepreneurship, marketing, and product development.
Links:
Website - https://www.absolutecollagen.com
LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135
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