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Revolutionizing Podcasting: Why Your Strategy Needs a PR Reboot
Manage episode 431635812 series 3482355
Το περιεχόμενο παρέχεται από το Brett Deister. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brett Deister ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Podcasting needs a PR reboot, and in this episode of Digital Coffee: Marketing Brew, Brett Deister and Megan Dougherty dive deep into why humanizing your content could be the game-changing strategy you’ve been seeking. They explore the evolving landscape of podcasting, discussing essential metrics that matter beyond just downloads and the importance of understanding your audience's behavior across different platforms. Megan shares insights on how businesses can leverage podcasts for relationship building and thought leadership while navigating the complexities of AI in content creation. With a focus on the future, they consider the balance between audio and video formats and the role of live sessions in the podcasting ecosystem. Join Brett and Megan as they provide actionable advice for integrating podcasting into your marketing strategy effectively.
Takeaways:
- Podcasting is evolving rapidly, and businesses should prioritize understanding their unique metrics for success beyond just downloads.
- Building relationships through podcasting can be more valuable than cold hard metrics, fostering trust and community engagement.
- AI is transforming podcast production, but the human element remains essential for authentic connections with audiences.
- Businesses need to approach podcasting strategically, assessing its potential impact on their overall marketing and communication goals.
- Experimenting with guest appearances before launching your own podcast can help gauge interest and fit for your brand.
- A solid podcasting strategy can enhance brand awareness, drive traffic, and support content distribution across various platforms.
Links referenced in this episode:
Companies mentioned in this episode:
- Starbucks
- Folgers
- Corsair
- Elgato
- Road
- Mackie
- Adobe
- Final Cut Pro
- Capcut
- DaVinci Resolve
- Blackmagic
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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