Paige Murphy, Head of the Wimbledon Foundation, on improving lives through sports and innovative partnerships

Do One Better with Alberto Lidji in Philanthropy, Sustainability and Social Entrepreneurship

The Head of the Wimbledon Foundation, Paige Murphy, talks with Alberto Lidji, former CEO of the Novak Djokovic Foundation, about the charitable work of the Wimbledon Foundation, their key partnerships and the invaluable role of sports in providing essential skills for education and employment.

The Wimbledon Foundation is the official charity of the All England Lawn Tennis Club and the Championships. Their mission is to champion opportunity for all, and they aim to leverage the resources of the Club and the Championships to make a positive difference in people’s lives.

As the Wimbledon Foundation approaches its 10th Anniversary, we learn about their trajectory; their COVID response work; and their current support of 100 local charities in the London boroughs of Merton and Wandsworth, key partnerships with WaterAid and the British Red Cross, and their support of ‘Set for Success’ – an initiative delivered by the Youth Sport Trust that is also supported by Barclays – the official banking partner of the Championships.

Interestingly, the Wimbledon Foundation does not focus on tennis. Rather, their goals are to strengthen the local community, promote active and healthy lives, inspire the next generation of young people, and respond at times of need. They support their partners in diverse ways and are always thinking creatively about how to make a difference.

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