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Mastering Email Marketing and Strategic Partnerships with Igor Kheifets
Manage episode 371615486 series 3349587
Το περιεχόμενο παρέχεται από το Chuck Anderson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Chuck Anderson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of the Creative Collaboration Show, host Chuck Anderson interviews email marketing expert Igor Kheifets. Igor shares his strategies on leveraging big data to identify potential customers and developing irresistible offers. He highlights the value of lead generation, the power of email marketing, and the importance of strategic partnerships in building a successful business. Listeners will gain practical insights into effective email marketing techniques and how to cultivate profitable collaborations.
Igor Kheifets is a leading authority in email marketing and customer acquisition. Using big data, he identifies potential customers who are ready to make a purchase and runs dynamic promotions to capture their interest. Igor's expertise in testing and refining offers has helped him redefine and develop front and back-end offers, resulting in increased customer value. With a focus on lead generation and strategic partnerships, Igor has built a thriving business and is passionate about helping others achieve their goals.
Timestamped Key Points:
[00:03:45] Leveraging Big Data for Targeted Marketing:
- Igor discusses how using big data helps identify customers who are ready to make a purchase.
- By running dynamic promotions, he entices potential customers who may have missed the initial offer.
[00:12:15] Developing Irresistible Offers That Customers Cannot Resist:
- Igor shares his strategies for creating valuable offers that customers find impossible to resist.
- He emphasizes the importance of testing different offers to find the winners and losers.
[00:21:38] The Power of Front and Back-End Offers:
- Igor explains how upselling and offering lifetime memberships greatly increase average customer value.
- Incorporating smart offers in the back end can significantly increase profit without changing the upfront aspect.
[00:33:02] The Role of Lead Generation in Sales and Conversions:
- Igor highlights the significance of lead generation in cultivating relationships with potential customers.
- He emphasizes that leads and contacts are more valuable to a business than its products.
[00:40:20] Harnessing the Power of Strategic Partnerships:
- Igor discusses the importance of forming strategic partnerships in the business world.
- He explains how collaborating with partners in the same market but non-competing can lead to significant growth and referrals.
Must-Read Book Recommendation:
In this episode, Igor recommends "The Listen Lifestyle: Confessions of an Email Millionaire" as a must-read for anyone interested in lead generation and growing their business. The book shares Igor's journey with list-building and its importance as a form of lead generation. It also covers how having a large email list makes various aspects of business easier, such as making money, launching projects, collaborations, and getting joint venture partners.
Guest's Website and Links:
To learn more about Igor Kheifets and his effective email marketing strategies, visit his website at https://listbuildinglifestyle.com/. Connect with Igor on LinkedIn at https://www.linkedin.com/in/igor-kheifets-891411163.
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Until next time, keep moving forward!
Chuck Anderson,
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