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Se completeaza consultanta cu e-commerce-ul? – Vlad Diaconu – theStartups.eu
Manage episode 335588859 series 3348138
Το περιεχόμενο παρέχεται από το Segmentify. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Segmentify ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Bun venit la al cincelea episod din prima serie a eCommerce Growth Show Romania!
In episodul 5 din The eCommerce Growth Show Romania, gazdele noastre Anabela Luca, fondatoarea adLemonade (https://adlemonade.com), si Octavian Dumitrescu, fondatorul CustomSoft (https://customsoft.io), se intalnesc cu Vlad Diaconu, senior consultant la theStartups.eu (https://thestartups.eu/), pentru discuta despre tooluri, experienta de cumparare, trenduri, si cat de necesar este pentru companii sa se adapteze la schimbarile rapide de pe piata.
Puncte cheie:
• In ultimii ani distribuitorii au avut in focus implementarea de platforme si digitalizarea proceselor, in special datorita strategiei de marketplace pusa in aplicare din ce in ce mai multi de competitori. Din acest motiv, distribuitorii au inceput sa isi implementeze propriile lor platforme, pentru a-i ajuta sa isi dezvolte businessurile.
• Brandurile de lux isi bazeaza strategia pe raritate, ceea ce atrage publicul si mai mult. De asemenea, cine cumpara un bun de lux nu cumpara doar produsul, ci si serviciul atasat de acesta.
• Este indicat ca o companie sa testeze tooluri cat mai variate pentru a vedea daca acestea se potrivesc cu platforma folosita in acel moment. Primul pas este constientizarea nevoii, in ecosistemele in care functioneaza piata acum, exista o varietate mare de microservicii atasate, platforma fiind structura. In trecut toate acestea trebuiau construite, ceea ce avea un risc si o investitie mai mare.
• Platforma este “coloana vertebrala” a unei solutii de e-commerce, dar in acelasi timp este o mica parte din ecosistem.
• Consultantul in e-commerce intelege lucrurile la nivel macro, apoi lucreaza la nivel micro pentru a ajuta la implementarea unei solutii.
https://www.linkedin.com/in/anabelaluca/
https://www.linkedin.com/in/octaviandumitrescu/
https://www.linkedin.com/in/vladdiaconu/
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