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The Woman Behind the Cult-Favorite K18: Britta Cox
Manage episode 324760402 series 2819019
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Interview with Britta Cox
Britta Cox is Founder of Aquis and co-founder of K18. In 1990, Britta Cox decided there had to be a better, healthier way to dry your hair. One that didn’t include using a bulky, friction-causing bath towel. With her ski industry background, knowledge of sports fiber technology, and an entrepreneurial mindset, she set out to find a fabric that alleviated the annoyance she experienced drying her hair.
In partnership with a lab in Japan, she developed the now signature proprietary AQUITEX™fabric after months of testing. With this fabric, Britta was finally able to dry her hair the way she wanted, protecting hair at its weakest (when wet) and resulting in frizz-free, shiny, healthy hair and less dry time. Next came the iconic design. In 1999, Britta secured the patent for the hands-free wrap shape which to this date is the gold standard for the hair drying turban category.
With over a million wraps and towels sold every year, AQUIS is a beloved routine staple across the globe, delivering healthy hair with less.
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Email: VolumeUp@TheTease.com
Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey, and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.
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