Small World Introductory Call: Leveraging AI To Connect With Strategic Decision Makers with David Rush Part 2

Selling Saas

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10M ago 25:15

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The conversation covers the use of trust to accelerate sales cycles and create new opportunities. A strategic sales rep might use the same approach to expand into new buying centers or a customer success rep might use it to retain customers by doing a relationship audit.

The user experience has been reimagined with an introduction request into somebody who knows the person and can then forward a ghost email. This creates a less presumptuous approach as the connector feels like they are adding value, and they don't have to sell.

The ghost email describes why the two people should meet and is a consistent payload. The connector can then ask the person to take a look at the email, and if the introduction is timely and relevant they can introduce them, otherwise they can move on.

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