Safaricom Newsroom | Hitting The Airwaves: Radio Is Now A Voice You Can See. Safaricom Newsroom podcast

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Safaricom Newsroom | Hitting the airwaves: Radio is now a voice you can see.

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Radio transmission in Kenya began in 1927 with the advent of the East African Broadcasting Corporation whose main use then was to relay news. With time, Kenyans were introduced to the late Leonard Mambo Mbotela’s “Je Huu ni Ungwana?” and Fred Obachi Machoka’s music show, “Roga Roga”.More forms of media have emerged over the years, but radio remains relevant despite being the oldest. So why is radio still popular? The reason mainly lies in its affordability. It is a low-cost and popular medium that can reach the remotest areas. However, to remain relevant, radio also had to shift and include a visual element to meet the audience's changing needs. Ghetto Radio was the first station in the country to introduce livestreaming.As we celebrate World Radio Day, watch this video to learn why radio is becoming more visual and what opportunities this shift offers.#SafaricomNews

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