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Willy Wonka Goes Sustainable CPG
Manage episode 342896968 series 3272584
As one of the founders of Max Brenner, the highly popular chocolate brand and restaurant chain, Oded Brenner was considered the world’s real-life Willy Wonka.
Now, after a brief hiatus, he’s embracing his inner “business artist” and building a new brand: Blue Stripes. While both businesses are connected by a core ingredient, the cacao fruit, Blue Stripes is leaning into CPG and a mission rooted in sustainability. During this episode of Retail Remix, Oded shares his founder story and:
- Why the cacao fruit presented opportunities for product innovation and ideation;
- How he approaches brand development and storytelling for such a niche story and value proposition; and
- Why he is prioritizing wholesale partnerships over direct-to-consumer (DTC) sales.
RELATED LINKS
- Learn more about Blue Stripes
- Shop Blue Stripes online
- Find Blue Stripes products in a store
212 επεισόδια
Manage episode 342896968 series 3272584
As one of the founders of Max Brenner, the highly popular chocolate brand and restaurant chain, Oded Brenner was considered the world’s real-life Willy Wonka.
Now, after a brief hiatus, he’s embracing his inner “business artist” and building a new brand: Blue Stripes. While both businesses are connected by a core ingredient, the cacao fruit, Blue Stripes is leaning into CPG and a mission rooted in sustainability. During this episode of Retail Remix, Oded shares his founder story and:
- Why the cacao fruit presented opportunities for product innovation and ideation;
- How he approaches brand development and storytelling for such a niche story and value proposition; and
- Why he is prioritizing wholesale partnerships over direct-to-consumer (DTC) sales.
RELATED LINKS
- Learn more about Blue Stripes
- Shop Blue Stripes online
- Find Blue Stripes products in a store
212 επεισόδια
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