Alana Brittain: The Sales Evolution: Survival of the Fittest

Redefining Sales with Abbie White

In this episode of Redefining Sales, we’re excited to share a replay of the first session of our popular The Sales Crossroads: Evolution or Extinction webinar series!

We look back on our conversation with Alana Brittain, APAC Sales Leader at LinkedIn, who brings over 15 years of sales expertise and a reputation for building high-performing teams. Alana shares her inspiring journey from her early start in sales at her family’s delicatessen to leading a team of talented sales professionals at one of the world’s most influential tech companies. Her story embodies purpose, passion, and an unwavering commitment to fostering a thriving sales culture.

Throughout this conversation, Alana unpacks the strategies that make her teams excel, from prioritising grit and curiosity to balancing operational excellence with creative problem-solving. Outside of work, she’s kept busy by her three young children, cheering for the Swans, and indulging in her love for books and live music.

Tune in as we explore:

• Discover the transformative power of generative AI and why Millennials and Gen Z are the decision-makers to watch.

• Learn Alana’s tips for cutting through digital noise and making each customer interaction count.

• Why connecting beyond the primary decision-maker can dramatically increase your chances of closing deals.

• Understand how LinkedIn prioritises high-potential accounts and uses AI to unlock productivity and customer insights.

• Find out how different generations prefer to connect and why offering diverse communication channels is essential in today’s sales environment.

• The importance of upskilling and staying agile as technology and customer needs evolve rapidly.

• Learn why the focus has moved to meaningful connections and how quality over quantity is the new sales mantra.

Whether you’re a seasoned sales leader or just starting your journey, this episode offers practical insights and strategies to elevate your sales game and build long-lasting client relationships.

Tune in for an inspiring conversation with Alana Brittain that could redefine how you approach sales in today’s digital world!

Check out Alana:

► LinkedIn: https://www.linkedin.com/in/alanabrittain/

Connect with Abbie on:

► LinkedIn: https://www.linkedin.com/in/abbiecwhite/

► Website: https://www.abbiewhite.com.au/

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Follow Sales Redefined on:

► LinkedIn: https://www.linkedin.com/company/salesredefined/

► YouTube: https://www.youtube.com/channel/UCJ1X8auygoK3Gl77LC7a_zQ

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