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EP 8: Dan Saunders - Amazon Agencies vs In-House Amazon Talent
Manage episode 326827793 series 3331830
Το περιεχόμενο παρέχεται από το Robyn Johnson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Robyn Johnson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent. Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company.
Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Dan Saunders - @DanSaunders86
5:04 Moving from the agency mindset to working in-house for one company
7:53 Working with smaller companies vs. bigger brands
10:32 Differences between managing your own account vs. handling several client accounts
12:19 Advantages of having an agency background when moving to an in-house position
13:50 Hiring an agency vs bringing someone in-house to handle your Amazon business
21:43 Tips for small to medium size companies coming into Amazon and how to maximize what agencies offer them.
25:35 Setting expectations and establishing metrics that are important for your company
28:37 Adapting to new Amazon advertising and optimization strategies
33:29 Dan´s tips when looking for an Agency
38:45 Making the move from an agency to in house
40:34 Amazon is its own unique ecosystem
45:31 Five Minute Fix: Price Elasticity on Amazon
27 επεισόδια
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