Audience vs. Community: How Perspective Informs your Personal Brand

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What’s the most significant difference between managing a social media account for the President of the United States and managing your own?

It turns out it may all boil down to perspective. My guest today learned a few lessons while running the @Barakobama Twitter account during Pres. Obama’s second term. At the time, the paradigm of using a personal social media account to support policy and release statements was brand new. The rules of engagement have continued to evolve since then, though some rules remain consistent.

Online engagement follows the standard bell curve model, with most engagement falling between adoration and outrage. There will always be ardent supporters and vocal critics, regardless of popularity.

The advice for anyone beginning this journey is simple: remember to bite off only what you can chew. There will always be “too many” responsibilities to tackle in a single day. By focusing on building an audience from your community, the momentum eventually addresses the question of growth. Learn to put down the device and adopt a perspective of “building,” and you, too, can grow an organic and engaged online community.

About the Guest:

Caleb Gardner is the co-founder of innovation consulting firm 18 Coffees, and the author of the new book, "No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy." Caleb’s career has spanned from working at Edelman and Bain & Company to running President Obama’s Twitter account. Caleb’s insights about building more ethical and effective companies have been featured in publications such as NBC News, WIRED, Crain’s, BBC News, and Cheddar TV.

Where to connect with Caleb:





For More Personal Branding Tips, Check-Out:

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✅ 10 Things You Need on Your Personal Brand Website:

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About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

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