#10 - Tanner Green (Ox)

NWA Founders

What if you could run a warehouse remotely with AI-powered insights and real-time data?
In this episode of NWA Founders, we sit down with Tanner Green, CEO and co-founder of Ox (Operator Experience), to explore how his company is transforming warehouse logistics through human-centered AI and automation. From a startup idea backed by research to an end-to-end warehouse suite that reduces costs and improves efficiency, Ox has grown into a leader in digital warehouse management, wearable technology, and AI-driven automation.

Summary

Tanner Green and co-founder Charu Thomas launched Ox after identifying inefficiencies in warehouse operations. While many companies invested in expensive automation, they saw an opportunity to develop wearable technology and AI-driven software that enhances human performance rather than replacing workers.

In just a few years, Ox went from a prototype to securing major Fortune 500 clients, raising over $16 million in venture capital, and deploying solutions that increase warehouse productivity by 15-20%. Unlike traditional SaaS businesses, Ox works closely with its clients for long-term implementation, driving measurable cost savings and efficiency.

Ox is pioneering end-to-end warehouse solutions that go beyond simple workflow automation. Their latest innovations include AI-powered warehouse orchestration, 3D digital twin models, and remote warehouse visibility, allowing companies to optimize operations without physically being on-site.

Highlights

[00:02:00] – What is Ox? The Operator Experience explained

[00:10:00] – Tanner’s early entrepreneurial ventures and passion for technology

[00:16:30] – How Charu’s research led to the founding of Ox

[00:26:45] – Landing the first enterprise customer and proving ROI

[00:37:30] – Raising venture capital in Arkansas: Challenges and lessons learned

[00:50:20] – The evolution from wearable devices to an AI-driven warehouse suite

[01:10:00] – The future of automation: Why human-centered AI is the next big shift

[01:25:00] – The long-term vision for Ox and the future of logistics technology

Takeaways

1. AI is a tool to enhance human performance, not replace it - Ox’s solutions help workers increase productivity while maintaining job security and improving working conditions.
2. Raising capital is challenging, especially outside Silicon Valley - Ox successfully raised $16M+ despite limited venture funding in Arkansas, proving that investors will back strong ideas with real market traction.
3. Long-term partnerships matter more than quick wins - Unlike typical SaaS models, Ox prioritizes enterprise relationships, continuous improvement, and deep customer integration to maximize ROI.

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NWA Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.