Money Talks: Shopping Tricks

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Manage episode 347773713 series 1129411
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Will you be buying gifts during the next few days or weeks? Money Talks wants to help you be a more informed shopper by sharing some marketing and psychology tips that are used to get consumers to buy more.

  • False Sense of Urgency
  • The Decoy Affect
  • Buying in Bundles
  • The Instant Markdown
  • Buy One Get One
  • Nostalgia
  • Installments
  • No clocks or windows
  • Shop layouts
  • Eye-level shelves
  • Unorganized clearance sections
  • Loss leader
  • Parasite placement
  • Since fast-food restaurants want customers to come in, eat quickly, and leave. Fancy restaurants encourage customers to stay longer and keep ordering more courses and drinks.
  • Bracketing
  • Specials with no price
  • Loyalty or frequent buying programs
  • One reason retailers started having holiday sales in October may be because Holidays are when people are the happiest. When people are in a good mood, they are also more willing to spend more money.
  • The reason companies want to trade your email address for a small discount is simple: they will be able to easily reach you with tempting emails and ads about their awesome products to make you buy from them again and again. So maybe have an email account just for online shopping or have willpower. You could also unsubscribe from their emails after you get your discount.
  • Back in the 1930s, retail stores started putting shopping carts near their entrances to inspire customers to make larger purchases. The idea behind it was simple: customers won’t buy heavy, expensive items if they can’t carry them around the store and to their cars.

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