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Bridging Product Development and Sales
Manage episode 439167008 series 3465475
Το περιεχόμενο παρέχεται από το Bryan Steele and Sean Frost. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Bryan Steele and Sean Frost ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Bridging Product Development and Sales
In this episode of Inspiring Innovation, we sit down with Ellen Kershke, a technical expert turned sales professional at Polo. Ellen shares her unique experiences and how her background in product development has benefited her current role in sales. We discuss the crossover between these fields and how it has helped Polo better serve its customers. Ellen shares stories from trade shows, strategies for managing customer relationships, and the importance of communication and understanding technical details. She also highlights the unexpected ways her product development expertise has enhanced her sales efforts, allowing her to provide tailored solutions and more effectively navigate customer issues. Tune in to learn about the critical factors in maintaining strong customer relationships, recent trends in the medical market, and the value of solution-oriented thinking in manufacturing.
00:00 Introduction to Inspiring Innovation
00:59 Meet Ellen Kershke: From Product Development to Sales
01:46 The Anaheim Trade Show Experience
04:10 Misconceptions Between Sales and Product Development
07:16 Influence of Product Development on Sales Approach
08:56 Polo's Unique Design Process
10:29 Lessons from Product Development Applied to Sales
13:23 Maintaining Strong Customer Relationships
26:48 Trends in the Medical Market
27:55 Final Thoughts and Wrap-Up
Resources:
A Triple Play for Industrial OEMs - Polo Custom Products
Learn more about Polo Custom Products
Polo Custom Product designs, engineers, and manufactures custom products for OEMs in the medical, fire & safety, and defense industries. Polo Custom Products has experts on staff to globally source and procure your specialty formulation materials. Our experts in quality assurance test and ensure all custom products meet standards and your requirements.
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