Manage episode 340480965 series 2536561
Elizabeth and Caroline Blackburn, the Bengals Director of Strategy and Engagement, and Senior Manager of Digital Strategy, respectively, join Paul in discussing the leaps and changes the Cincinnati Bengals have made on the business and marketing side. From the Paycor Stadium naming rights, to new methods of engaging fans, Elizabeth and Caroline share how the front office has changed and where it could be headed.
Follow Paul on Twitter: @pauldehnerjr
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