GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen

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Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.

During this interview we discuss:

1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.

6:52 - Are they planning to for additional funds as they are early in the game?

7:38 - He shared a bit of an insight as to the size, scale, or progress of their business.

10:14 - Brian unpacks for us the very first step in this framework and what's their priority.

10:59 - How creating a "voice" that represented their exact target market was one of the keys to success.

12:27 - Understanding who their most valuable customers?

14:17 - How do they iterate and optimize their creatives?

18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.

22:00 - A great piece of advice if you are gonna start a business or grow their business.

22:32 - Brian shares his favorite growth tool/software.

23:01 - He recommended one of his favorite book to us.

Plus a whole lot more

Brian's Websites:

Get a Special Offer From Brian on RestoraPet Products!


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