How to measure ecommerce growth with Alex Greifeld?

Growing Ecommerce – The Retail Growth Podcast

Το περιεχόμενο παρέχεται από το Smarter Ecommerce. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Smarter Ecommerce ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 41:15

MP3•Αρχική οθόνη επεισοδίου

Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.

We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.

Listen to the new Growing Ecommerce episode and learn more about:

Product, forgotten P of marketing - 02:39
Customer Retention Vs Acquisition - 04:19
ROAS vs MER? -17:13
CLV vs first-order profit? -26:51
What's next for ecommerce - 36:31

You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/

57 επεισόδια

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