QFF Starting out as a journalist covering politics, then moving to public relations 20 years ago, specializing in media, brand, and strategic communications advice to small-medium business owners. (Keryn Nylander)

Grow A Small Business Podcast

In this week’s Quick Fire Friday episode, Michael interviews Keryn Nylander, a Strategic Communications, Media, Brand, and Public Relations Specialist, and Principal of Nylander Consulting. She’s based in Hobart, Tasmania, Australia. Keryn is a former journalist that covered print and electronic media until she decided to transfer to the field of public relations. Now she has a consultancy firm that aids her clients’ public relations.

A business has three vital parts: advertising, marketing, and public relations. Like the other two, public relations is essential in a business and shouldn’t be treated as the lesser of the two. Keryn specializes in that field, giving strategic communications to small-medium business owners, refining their Social License, and preparing businesses to withstand any drama when the chips are down.

According to Keryn, what she’d recommend small-medium business owners do on Monday is, “You should have a crisis comms plan; what are you going to do? If something doesn't go right?” a risk management strategy to maintain the excellent reputation of your brand.

This Cast Covers:

• Who’s Keryn Nylander?
• The early days of Keryn Nylander’s career.
• How did Michael and Keryn meet?
• The cruciality of understanding how media works.
• Three areas that you can use to promote your business.
• Media training and strategic communications advice.
• The importance of communicating.
• Social License is a really powerful tool.
• Building the values and the culture first.
• Having foresight of a bad situation.

Links:

• Keryn’s Linkedin
• Keryn’s Instagram

Additional Resources:

• Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) by Gini Dietrich

Quotes:

“Understanding how the media works are integral to being a good public relations practitioner.” — Keryn Nylander.

“Well, it’ll surprise you how few people understand public relations. And yet, you would say it's the most important.” — Keryn Nylander.

“Your Social License is people's reputation of you.” — Keryn Nylander.

“Social License it's so powerful because it can make or break you.” — Keryn Nylander.

“You should have a crisis comms plan; what are you going to do? If something doesn't go right?” — Keryn Nylander.

Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0