What Is The Most Effective Marketing Strategy?

Google Ads Like A Boss

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Most effective advertising methods? So my method is simple. I want to reach my audience at every possible touch point, beat on Google, YouTube, Display Network, Gmail, Discover, Facebook, Instagram, TikTok, wherever they go, I want to follow them. And that is going to be your most effective advertising method. My best analogy for this is if you want to win a war, you need to attack from the air, by the sea and by land. You can't just send in a few fighter planes, throw a few bombs and come back.

You are never going to win the war. What you need to do is to have a 360-degree marketing campaign. You want to be like that octopus, right? If they go there, you catch them. If they go here, you catch them. if you go over there, you catch them. Wherever they go or your audiences go, you want to be in front of them. This is how you build up your brand. You have a band lift. And the most effective way for me is to have that conversion over here and not on a web form or a website, because somebody may not need my expertise or my services right now, but when they do need someone to run their Google Ads or learn Google Ads from the first name, which comes in their mind is my name.

So this is why I keep going live twice a week. I upload. I don't but me and my team, my team does upload videos every weekday. And we create a lot of content. We are creating a lot of buzzes, a lot of noise so that we get seen and heard. Internet is a very noisy and busy place. You got to stand out from the crowd. And that is how I would classify an effective advertising campaign, where you are seen everywhere. So when somebody comes to me and says, Uzair. I see your ads everywhere, wherever I go on the Internet, you’re there for me, those ads have done the work.

The conversion has happened for me. Even though it's not literally in black and white, not everything in advertising is black and white. Yes, you need to have that positive ROI and the ROAS, but you cannot quantify that brand lift and that brand awareness in numbers. You can, to a certain extent, by increase indirect traffic or by brand traffic and so on. But certain things, when somebody tells me that they see me everywhere and they feel excited about that because they know that I can do the same thing for them, that's how we want to be running your campaigns.

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