FCM156: Experience Design for the Customer of the Future with Javier Santín

Fitness Career Mastery Podcast

If we’ve learned anything from the stories we’ve created and passed down since the beginning of time, when society finds itself in the midst of extraordinary circumstances, a hero emerges with new superpowers that can either be the or the revival or the demise of the world as we once knew it. In our case, the pandemic gave rise to one such hero. The fitness consumer. Their superpower? Choice.

Now that people can workout from anywhere, at any time, with anyone from around the globe - and a fitness professional can start a business with nothing more than an iPhone, social media and a payment processing platform - providing a good workout in a beautiful space isn’t enough anymore.

There will always be people who want to work out from home and there will always be people rely on the accountability of a community and thrive in a live experience with other people. This duality has existed since the beginning of fitness and it’s not going anywhere.

Whether you are a fitpro now operating as a solo-preneur online or a boutique studio owner with a brick and mortar location, a team of talent or even perhaps a hybrid model - the KEY to your success in 2022… is your member experience. THAT is your superpower.

In this episode, we talk about the concept of Experience Design for the Customer of the Future, how things have changed, what still needs to change as well as an elephant in the room - current average instructor compensation vs. industry expectations.

We’ll discuss simple strategies to help bridge that gap and hopefully, bring you a little closer to stepping into your superpowers so you can show as your your most heroic self and confidently attract and retain your dream clients.

Struct Club: https://www.structclub.com/

FCM GroupX Experience Conservatory: https://urlgeni.us/instagram/yCw9