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Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen
Manage episode 465994479 series 3645739
Το περιεχόμενο παρέχεται από το Carl-Erik Michalsen Moberg. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Carl-Erik Michalsen Moberg ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics.
In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Paribas Nordic Open, Mikkel dives into the challenges and rewards of shifting to a subscription model, from ensuring sustainable fan engagement to navigating the complexities of media rights. He also reveals how FC Copenhagen’s new initiatives like FCK+ offer fans exclusive content and first-in-line access to tickets, blending digital engagement with live match experiences.
Tune in to learn how FC Copenhagen is pioneering a fan-first approach, balancing tradition with innovation, and creating a ticketing model that keeps fans invested year-round. Don’t miss this deep dive into the future of sports ticketing.
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com
Κεφάλαια
1. Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen (00:00:00)
2. Exploring Season Ticket Subscriptions in Sports (00:00:02)
3. Evolving Sports Ticket Subscription Model (00:13:01)
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