Manage episode 347091668 series 2941651
In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market.
A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for insights, whereas in the Caribbean, Google is still the #1 platform used across all islands. We also know that social media for us is used more for Entertainment and is our biggest spreader of misinformation. This episode dives deeper into how Culture Impacts Marketing.
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