Manage episode 338716289 series 2941651
In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean.
While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Caribbean. We need to stop taking international data out of context and using them as a basis for what is happening in our Caribbean markets, that is how we continue to miss the mark and misunderstand our own consumer base.