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He Broke Turkish Twitter - Abhijit Mehta
Manage episode 402344521 series 3501155
Το περιεχόμενο παρέχεται από το Complex Systems Group, LLC and Critical Point. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Complex Systems Group, LLC and Critical Point ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.
Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/
Chapters:
- (00:00) - Intro
- (01:25) - How did you find yourself in a place where you could break production?
- (08:53) - Akamai & the 'aha' moments of product development
- (15:30) - Google & the Google culture
- (17:35) - Twitter & what's the difference between brand ads and direct-response ads?
- (23:58) - How Twitter made its money
- (27:58) - Re-architecting the fundamental ad platform at Twitter
- (32:35) - "We had to be really careful!"
- (34:48) - "There's something really weird happening in Turkey"
- (37:49) - The meaning of scale
- (41:02) - "Well we'd thought of all the horses, so we started looking for zebras"
- (43:48) - "So here's what happened"
- (49:30) - "So this will work fine almost everywhere"
- (53:51) - How do you roll things like this out safely?
- (59:56) - "In general I'm an optimist, there's exciting things to come"
- (01:03:52) - Thanks & CTAs
Credits:
Emoji artwork is provided by Emojitwo (https://emojitwo.github.io/), originally released as Emojione 2.2 (https://www.emojione.com/) by Ranks.com (http://www.ranks.com/) with contributions from the Emojitwo community and is licensed under CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode).
Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.
https://soundcloud.com/ptstarr
Critical Point logo and wordmark designed by Timothy James Lopez.
https://www.behance.net/lopeztimes
Critical Point logo and wordmark copyright ⓒ 2020 Complex Systems Group, LLC. All Rights Reserved.
Produced by Complex Systems Group LLC (https://complexsystems.group).
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