It’s Discovery Not Invention with Peter Sisson, CEO and Co-founder of Yaza

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Peter Sisson, CEO and Cofounder of Yaza, has been in tech for a long time, he fell in love with computers back when we called the internet the worldwide web.

From building successful companies to losing millions, Peter’s learned a thing or two about business. One of those lessons being . that products don’t always turn out the way you plan, but that’s not necessarily a bad thing.

You've got to get something out there, but expect it not to be right and architect it to iterate.” With his current company, Yaza, Peter is leaning into that notion of iteration as you’ll hear in his conversation with Austin. Instead of reinventing, Peter is pivoting his product towards something he couldn’t have predicted.

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