#75: How to Tell Your Story Without Playing the Hero

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You've heard us say it over and over again: your marketing should invite your customers into a story where they are the hero. And this means focusing on their story instead of telling your own. But we're going to let you in on a secret today. There actually is there a way you can tell your brand's story. You just have to make it all about your customer and solving their problem.

In today's coaching conversation, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie through how he can utilize his unique story to grow his business, all while playing the guide and not the hero, even in his story.

If you are struggling to figure out how you can incorporate your story into your marketing and messaging without playing the hero, today's conversation will show you how.

Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com.

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