Determined By Design

Business First w/Sonia Alleyne

In this conversation, Kia Weatherspoon, founder and CEO of Determined By Design, discusses her approach to design and advocacy. She emphasizes the importance of authenticity and confidence in her work, rejecting the idea of being limited to speaking during Black History Month. Kia shares how her experiences visiting prisons and serving in the military inspired her to create spaces that are humane and uplifting. She highlights the need for design to address the needs of low-income communities and challenges biases in the industry. Kia's design process is rooted in the narratives and histories of neighborhoods, creating spaces that reflect the essence of the people who inhabit them. Kia discusses the power of design and the impact it can have on people's lives. She shares stories of the positive responses she has received from individuals who have experienced her designs. Kia emphasizes the importance of design in creating equitable spaces and the need for diversity in the industry. She also talks about the significance of trademarking and protecting intellectual property. Kia addresses the challenges faced by major companies in achieving diversity and provides practical steps for creating a more inclusive environment. She shares her experiences in the military and how they have shaped her approach to leadership. Finally, Kia highlights the importance of mental health and the role of therapy in maintaining well-being while advocating for change.