How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt

Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur

In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.

AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.

🔧 Key AI Applications We Discussed

Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results

Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently

Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service

Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks

Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions

💡 Actionable Takeaways

Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise.

Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises.

Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility.

Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har

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