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Imperfect Paradise is a longform narrative podcast showcasing California stories with universal significance. Each story takes on something essential about California -- its progressiveness, its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places -- and each season breaks it down into multiple 20-40 minute episodes that will be released sequentially. Season 1 sheds light on di ...
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415 Profiles in (Marketing) Courage
Manage episode 237096585 series 2518900
Από Terry O'Reilly CBC ανακαλύφθηκε από την Player FM και την κοινότητά μας - τα πνευματικά δικαιώματα ανήκουν στον εκδότη, όχι στην Player FM και ο ήχος αναπαράγεται απευθείας από τους διακομιστές μας. Πατήστε το κουμπί Εγγραφή για να παρακολουθείτε τις ενημερώσεις στην Player FM ή επικολλήστε το URL feed σε άλλες εφαρμογές podcast.
It’s not the sort of courage that makes headlines or history books: this week Terry O’Reilly tells stories of those in marketing who take risks- or make daring counter-intuitive decisions, despite immense pressure to take an easier route. He’ll tell the story of brands that swam against the prevailing current, including some who used their ads to help break social barriers. And he’ll profile a fast-food giant that sunk millions into a campaign to tell people how bad its product was.
http://a123.g.akamai.net/7/1/8753/1w/cbcstorage.download.akamai.com/8753/maven_legacy/thumbnails/ageofpersuasion_20100504_Courage.mp370 επεισόδια
