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Imperfect Paradise is a longform narrative podcast showcasing California stories with universal significance. Each story takes on something essential about California -- its progressiveness, its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places -- and each season breaks it down into multiple 20-40 minute episodes that will be released sequentially. Season 1 sheds light on di ...
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411 Context
Manage episode 237096589 series 2518900
Από Terry O'Reilly CBC ανακαλύφθηκε από την Player FM και την κοινότητά μας - τα πνευματικά δικαιώματα ανήκουν στον εκδότη, όχι στην Player FM και ο ήχος αναπαράγεται απευθείας από τους διακομιστές μας. Πατήστε το κουμπί Εγγραφή για να παρακολουθείτε τις ενημερώσεις στην Player FM ή επικολλήστε το URL feed σε άλλες εφαρμογές podcast.
A great ad can become a bad one when it’s out of context. Witness the billboard raising awareness of childhood obesity placed beside another for a fast-food giant. This week, Terry explores the importance of context in the craft of persuasion. He’ll show how great ad writers play with context to create memorable messages. He’ll explain why advertisers have come to relate to consumers in the context of a servant/master relationship, and how consumers punish marketers who stray bound those boundaries.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100321_29577.mp370 επεισόδια
