Τα καλύτερα The Architects podcast (2024)

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Episode 94: Clown Car! 48:32

7d ago48:32

48:32

It seems everyone is selling AI at the moment - how can we make the most of these technologies in a measured, controlled way without exposing ourselves to data leakage or other unintended consequences? In this episode we're joined by Saaim Khan as we dive into some of the challenges faced by organizations rushing to adopt AI technologies. Saaim tak…

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Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell 35:40

8d ago35:40

35:40

Today's episode is all about brand and storytelling but from a consultant's perspective. My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms. Key takeaways include: How to develop your brand strategy to differentiate your pract…

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A New Approach to Church Leadership: The Art of Empowering Young Leaders to Build Sustainable Ministry 46:09

11d ago46:09

46:09

In today’s episode, we’re diving into a holistic approach to empowering young leaders for sustainable ministry—without burning out or holding back the church’s potential as we grow older. We’ll cover strategies for equipping new leaders, fostering innovation, and building a future-ready church. Full Show Notes…

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AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?) 36:15

12d ago36:15

36:15

00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?Από τον CS2

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UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal 19:07

24d ago19:07

19:07

The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget. This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal. In the live we talked abo…

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Why TenX10’s Vision Could Be the Answer to Youth Ministry’s Biggest Challenges 38:28

25d ago38:28

38:28

In today’s episode, we’re tackling one of the most pressing issues in youth ministry: keeping young people connected to their faith. We’ll dive into TenX10’s transformative approach, exploring how relational discipleship can replace program-heavy models to build lasting, meaningful connections with the next generation. Show Notes…

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Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead? 42:00

26d ago42:00

42:00

00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…

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30: The Accessibility Playbook 35:38

1M ago35:38

35:38

Today, we have a continued announcement to introduce the new Accessibility Playbook, a comprehensive and actionable framework designed to enhance accessibility across the tourism landscape. This playbook isn't just a guide; it's a powerful tool packed with hundreds of resources, tips, and real-world use cases that can help you align your destinatio…

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Breaking the Mold: Transforming Your Church Through Ministry Grants 27:28

1M ago27:28

27:28

In today's episode, we’re breaking the mold on traditional ministry approaches. We’ll explore how ministry grants can be the game-changer your church needs to embrace innovation, unlock new possibilities, and fuel sustainable transformation. Whether you’re looking to start something new or breathe fresh life into your current ministry, this episode…

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Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities 48:01

1M ago48:01

48:01

00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…

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Episode 93: Things that go bang! 44:13

1M ago44:13

44:13

Have you heard the story of malware that targets programmable logic controllers (PLCs) on industrial systems and causing fast-spinning centrifuges to tear themselves apart? How about the disgruntled employee in Australia who tampered with a supervisory control and data acquisition (SCADA) system and released 265,000 gallons (~1M l) of sewage from a…

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Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios 37:58

1M ago37:58

37:58

FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future. In this episode, we talked about: How FCB Studios reimagined the…

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Bible Curiosity Boom: Reaching the "Movable Middle" in Your Ministry 39:14

2M ago39:14

39:14

On today's episode, we're learning about the group of 65 million Americans who are curious about the Bible. We'll dig into the research on this group and discuss strategies for effectively engaging them in your ministry. Full Show Notes

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Breaking Down Funnel Attribution vs. Multi-Touch Attribution 44:53

2M ago44:53

44:53

00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …

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How to win your first projects as a new built environment company 21:21

2M ago21:21

21:21

When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built e…

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Optimizing GTM Operations | RevOps Champions Podcast 59:28

2M ago59:28

59:28

Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…

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Capitalize on Crisis: Social Enterprise as a Church Opportunity 47:30

2M ago47:30

47:30

In this episode, we're looking at "social enterprise," a revolutionary concept that's reshaping the way many churches operate. We'll explore how this innovative approach can help churches thrive in a rapidly changing world. Discover how social enterprise can generate revenue, strengthen your ministry's impact, and even provide a lifeline to your co…

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Episode 92: Dutch! 41:08

2M ago41:08

41:08

No language encryption here... In this episode we have the honor of sitting down for a late-night discussion with our Dutch friends Koos, Jeroen and Maarten. We really enjoyed their interesting and unique perspective on the global threat landscape and how the ransomware-as-a-service economy continues to grow. We also talk about cyber warfare, the c…

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Unifying Your GTM Data (Across Different GTM Motions) 6:02

3M ago6:02

6:02

Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…

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Remote Revolution: The Rise of Virtual Admins in Ministry 35:04

3M ago35:04

35:04

In today's episode, we're diving into the digital frontier of ministry and exploring the revolutionary impact of virtual admins. This role is reshaping the way churches and ministries operate, offering a flexible, scalable, and cost-effective solution to a wide range of administrative tasks. From managing calendars and emails to handling finances a…

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Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:43

3M ago9:43

9:43

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

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Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:17

3M ago9:17

9:17

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

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Floria Sigismondi | The Directors Series 51:43

3M ago51:43

51:43

Volume 6 of The Directors Series is here, featuring the iconic Floria Sigismondi. Watch her work here. Floria’s audacious music-video imagery and trademark style have made her one of the most acclaimed directors in the genre’s history with videos for artists like Rihanna, Bjork, David Bowie, Sigur Ros, The White Stripes, Interpol, Leonard Cohen, Fi…

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Is It Time? When to Leave Your Career for Vocational Ministry 35:37

3M ago35:37

35:37

Have you ever looked at your career and wondered if there was something more? Maybe you’ve built a successful career in business, technology, or another field, but a persistent pull towards ministry keeps tugging at your heart. In this episode, we sit down with Rob Dyer and Candi Cyler, two individuals who made the bold leap from their professional…

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UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice 42:41

3M ago42:41

42:41

00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…

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SEO basics to keep your content rank on Google [Practical Snacks mini-series] 8:48

3M ago8:48

8:48

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

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Episode 91: Copilot is like a teenager 59:31

3M ago59:31

59:31

In this episode we welcome back a couple of our old friends Stephen Rose and Darrell Webster to talk about Copilot and AI - how useful or useless are these technologies and what does it take to get it to work as advertised. Our guests share some great insight on what is needed to make the most of AI and why so many organizations struggle soon after…

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A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show 46:17

3M ago46:17

46:17

Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…

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How to optimise your website home page [Practical Snacks mini-series] 10:15

4M ago10:15

10:15

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

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Small Church, Unlimited Possibilities: Discovering And Unleashing Your Church's Unique Strengths 48:18

4M ago48:18

48:18

On today's episode, we're diving into the unique challenges faced by smaller churches and uncovering innovative strategies to provide them with the resources and support they need to thrive. We'll explore the crucial differences between the needs of large and small congregations, reveal the power of community collaboration, and discuss how to build…

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Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons) 4:37

4M ago4:37

4:37

If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…

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Introducing ‘The Practical Snacks’ marketing mini-series 2:29

4M ago2:29

2:29

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

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Should You Build A Person Funnel Before an Account Funnel? 4:09

4M ago4:09

4:09

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…

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Internships: Building a Sustainable, High-Impact Program for the Future of the Church 40:15

4M ago40:15

40:15

In today's episode, we're diving deep into the world of church internships. We'll explore how to build a sustainable, high-impact program that equips young people for a lifetime of service. Full Show Notes

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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? 49:43

4M ago49:43

49:43

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…

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Finding the right marketing approach as a small architecture practice, Jon Clayton 41:27

4M ago41:27

41:27

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

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Episode 90: Storyteller 51:14

4M ago51:14

51:14

In this episode we have the honor of being joined by Richard Campbell - an industry veteran and podcast legend who has recorded more than 3,000 episodes. Richard is a professional storyteller and we really enjoyed talking about a variety of things, including .NET, AI and even Windows on ARM.Richard Campbell started playing with microcomputers in 19…

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29: Resident Sentiment – Are They With Us? 35:24

4M ago35:24

35:24

Our guest today is Amir Eylon, the President and CEO of Longwoods International, a leader in tourism & Destination research. Amir brings a wealth of experience and knowledge to the table, especially when it comes to understanding resident sentiment towards tourism. Longwoods International has been at the forefront of gathering and analyzing data to…

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From Isolation to Inclusion: Building Bridges with Special Needs Families 45:02

5M ago45:02

45:02

Today's episode isn't just about inclusion, it's about unlocking the joy that comes from creating a community where everyone thrives. Get ready to be inspired by stories of connection and learn how your church can foster vibrant community that welcomes everyone! Join as for an incredible conversation with Gail Ewell! Full Show Notes…

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Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast 36:55

5M ago36:55

36:55

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…

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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:30

5M ago11:30

11:30

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

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Episode 89: Help us, help you! 28:45

5M ago28:45

28:45

Another in-person episode! We recorded this one at the MVP Summit in Redmond earlier this year and had a great time talking to Katie and Pablo about community as they introduced us to The Microsoft Security Customer Connection Program (CCP). Katie and Pablo help us understand the value the program provides to both Microsoft and its customers, how t…

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Forging Fellowship: The Time-Tested Guide to Sustainable Small Groups 44:59

5M ago44:59

44:59

In this episode, we'll explore how to empower your leaders to forge lasting fellowship in their small groups. You'll find several key principles to build sustainable small groups that become anchors for your church. Full Show Notes

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Your Hubspot or Marketo Needs a Centralized Lead Management Process 12:42

5M ago12:42

12:42

Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…

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