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Join the martial arts Teacher of Teachers, John Graden as he explores important and controversial questions about martial arts instructors, schools and the business. Graden is the author of the best-selling books including, "Black Belt Management," "The Truth About the Martial Arts Business," "How to Open and Operate a Successful Martial Arts School," and the "Impostor Syndrome." He has been profiled by the Wall Street Journal, US News and World Report, The Dr. Oz Show and over 100 other med ...
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After nearly two decades of teaching traditional taekwondo, Guevara realized that what he was teaching was not providing the benefits he wanted for his students. He replaced his curriculum with Empower Kickboxing™ and did not lose a single student. Guevara has reduced the number of classes he has to teach by half, and he’s retained all of his stude…
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In the ultimate “fake it till you make it” scenario, podcast guest Willie Johnson was so desperate to escape Baltimore’s inner-city that he actually made up his own kung fu techniques to compete against black belts in martial arts tournaments. His dream was to become a karate champion and get out of his violent, drug-infested neighborhood. That dre…
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In the episode, the truth about the martial arts business is that not only is it easy for instructors to fall into these drastic mistakes of the past, but that it’s almost expected. Listen in and I’ll share with you the generational pitfalls that are rarely shared or spoken about because they’ve been repeated for decades and it’s my goal to help yo…
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19. How Mark Moore Grew a 425 Student Martial Arts School While Teaching Just 2 Classes a Night
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This week, the truth about the martial arts business is that in order to grow your school in the season of COVID, you have to learn how to meet students and potential students where they are at rather than leading them down tired, out-dated training methods. Our guest today is Mark Moore. His martial arts school in South Jersey has continued to gro…
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This week, The Truth About the Martial Arts Business explores a deadly serious topic that every martial arts school instructor needs to understand and teach. As a martial artist, you train in self-defense to protect yourself and your loved ones, but what really happens in the court system when a martial artist defends him or herself? This episode o…
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Joe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business. During that process, he has discovered some realities about the martial arts business model and how the…
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The Truth About the Martial Arts Business episode 16 guest Sam Horn is the author of Tongue Fu. Like Verbal-Defense, Tongue Fu teaches how to verbally handle, defuse, deflect, disarm, and/or align with someone who is attacking you verbally. Tongue Fu is IDEAL for martial arts instructors, parents, or teachers of any kind. These important skills nee…
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The Trump Tax Act may benefit your martial arts school in several ways. Here are 7 major ways that self-employed martial arts instructors and school owners can slash their taxes and keep more of their hard-earned money to put in the bank each year. The new act offers more tax deductions for martial arts schools. You can also download the report the…
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In this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.Από τον John Graden
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In this 13th episode, The Truth About the Martial Arts Business is that martial arts schools have to be responsible and careful of the intentions of their students. Hi, I’m John Graden, we are in the middle of a massive disruption of law and order. Gun sales are through the roof, and Google searches for self-defense have spiked off the charts. Peop…
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This week the truth about the martial arts business is that if you advertise and teach self-defense in your martial arts school, you better know what you're talking about. One steps, basics, and kata are NOT self-defense. They are stylized, formal representations, they are not directly applicable. If you are trying to pass off traditional martial a…
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What martial arts schools are going to survive in your area? You can be sure, not all of them. 1. What’s going to drive that? Supply and demand. 2. There will be fewer schools to choose from. Make sure you ARE one of them. 3. There will be less demand for traditional training. Make sure you’re NOT depending on it. Why? Traditional training simply t…
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How would your martial arts skills work for you as a maximum-security prison guard, street cop, or county sheriff? Joe Lewis black belt Chris Sutton has trained in nearly a dozen different martial arts styles and he also held each one of those jobs. His first fight with an inmate was over a single Reeses Cup™. Find out if his martial arts training …
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Mike Anderson is one of the most unheralded pioneers of sport karate and kickboxing around the world. In 1973, he forever changed the sport of point karate by being the first promoter to require competitors to wear safety gear. In 1974, he created the professional karate association (PKA) and hosted the first PKA World Championships in Los Angeles.…
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If the COVID-19 shut down ends in time for martial arts schools to run summer camps, here is a podcast that will help you to plan, promote, and profit from a successful martial arts summer camp. This interview was conducted in Jim King's school in Altamonte Springs, FL. There is some background noise because it is a very busy school. NOTE: This was…
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Imagine if you are on national TV with millions of people watching. The reporter says, "Our next guest says he is a self-defense expert." He turns to you and asks, "What qualifies you as a self-defense instructor. I mean, this is a serious subject. Why should we listen to you?" What would you say? In this episode, we pose that question to COBRA-Def…
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Our guest today is one my mentors and the mentor to thousands, Mr Brian Tracy. Brian is not only one of the world's leading motivational speaker and sales coach, he is a black belt and a contributing author to the MATA Instructor Certification program at MATACertification.com After the interview, our Teach Like a Pro Tip of the Week for martial art…
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005: With the coronavirus pandemic blanketing the world, many martial arts school owners can’t conduct group classes for at least the next month or two. This creates beehive of complexity and questions. Our guest, The Lease Coach, gives us the answers.Από τον John Graden
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004: Our guest today is one my mentors and the mentor to thousands, Mr Brian Tracy. Brian is not only one of the world's leading motivational speaker and sales coach, he is a martial artist and a contributing author to the MATA Instructor Certification program at MATACertification.com In this episode, he shares the key mental strategies to sell mar…
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#003: In this episode Tony Robbins talks about the importance of gaining control and awareness of your emotions. He describes how most people major in minor things and the five strategies or masters lessons to create a happy and successful life. Episode Notes Guest–Tony Robbins Teach Like a Pro Tip–Avoid Using Tags Teach Like a Pro Tip from John Gr…
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#002: In this episode Tony talks about Bruce Lee learning kicking from Jhoon Rhee. He also reveals the secret formula to decision making and how to use the formula to create a successful life. He describes how martial arts can be used to combat procrastination and share a powerful story of W. Mitchell, who became a multi-millionaire speaker and ent…
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#001: The Bruce Lee of motivation, Tony Robbins is my guest on the first three episodes of The Truth About the Martial Arts Business. A black belt under the late Jhoon Rhee, Tony talks about raising your standards and your beliefs to create a new focus on success. All human emotion is controlled by emotions and martial arts is all about emotion, so…
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