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Marketing 101 for Chiropractors

Enrico Dolcecore

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Digital marketing is evolving at an unprecedented pace. As healthcare professionals, juggling the roles of CEO and marketer can be overwhelming. Without a solid grasp of marketing principles, you risk being misled by "experts" who offer cookie-cutter solutions that drain your resources. Join us to discover innovative, cost-effective, and practical marketing strategies. Stay ahead of the curve with insights on social media marketing, Google Ads, and other impactful media channels tailored for ...
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Legal Marketing 101

Rosen Advertising

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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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Marketing 101

Reggie

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Let's Grow your business now using AI and old fashion elbow grease. Why make it harder than it has to be. I show you how to get off to a great start or relaunch your business successfully.
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This Is Marketing 101

Chelsea Armstrong

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Welcome to the sweetest podcast about marketing. We talk trends, consumers, customer experience and all those important topics in the industry. Want to know more? Why not take a listen?
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Here you’ll learn all the tips and tricks to start and grow your internet marketing business whether you have a skill or not. Discover online business opportunities you can develop and profit from anywhere in the world. Use your phone or laptop to make a small fortune working online.
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Marketing 101 with Jacky Humphries

Marketing 101 with Jacky Humphries

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AWARD-WINNING EXECUTIVE AND VISIONARY MARKETING LEADER skilled at designing disruptive solutions. Renowned for bringing crystal clear solutions to the customer while growing profitability for the company – dispensed with great humour and persuasiveness. Expert at working with cross-functional teams for seamless product/service delivery.
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Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your busine ...
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Digital Marketing 101

Kiran Sriramgiri

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I have 12 years of experience as a digital marketer and the objective behind starting this podcast is to educate business owners on the importance of digital marketing. I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business. You may end up being the next Nokia or the person who owned a ton of horses ...
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Looking to grow your DTC brand? 'Ecommerce Marketing 101' has the answers. Join us for honest discussions with marketers and creatives who have hands-on experience scaling ecommerce businesses. We'll share the secrets behind their success and dive deep into the strategies they've used to scale their brand. Hosted by Dash.app, the visual content management tool trusted by top ecommerce companies, this podcast takes you behind the scenes of ambitious DTC companies. Whether you're a seasoned pr ...
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Discover the secrets to mastering email marketing with insights from our special guest, Michael McLean, a successful entrepreneur who transitioned from an aspiring hockey coach to a business mentor. Michael shares how pivotal lifestyle choices and his father's entrepreneurial wisdom guided him to coach small business owners. We explore the untapped…
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Law Firm Marketing Basics for 2025 Join our host, Toby Rosen, as we explore the multifaceted world of multimedia marketing to boost your law firm's credibility and reach. Learn why updating your content matters, and how to use calls to action effectively. Discover the power of email marketing that hits the mark through smart segmentation and automa…
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What if you could elevate your business by creating magical customer experiences inspired by Disney? Join us as Vance Morris, a former Disney food and beverage manager turned successful entrepreneur and business coach, uncovers the secrets behind his journey from the magic kingdom to the world of premium carpet cleaning. Vance explains how his Disn…
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Should I Still be Optimizing for Voice Search? Join our host, Toby Rosen, as we explore practical strategies for enhancing your law firm's visibility in the era of AI and voice search technologies. Could voice search be the game-changer your law firm needs to capture high-intent leads? We'll unpack the rise of voice search and its significant impac…
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Unlock the secrets to transforming your chiropractic practice through the power of awareness campaigns on Facebook. What if the key to skyrocketing your ad performance lies in a step you're skipping? Join us as we promise to reveal how building brand familiarity and trust can be the cornerstone of an effective advertising strategy. Discover how the…
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What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors? Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the c…
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Discover the rollercoaster journey of Simon, a resilient entrepreneur who transformed early success and subsequent setbacks into a pioneering e-commerce accelerator model. From launching a million-dollar fitness brand, Fitwear, at just 19, to facing financial ruin by 27, Simon’s story offers invaluable lessons in entrepreneurship, resilience, and a…
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Subscriber-only episode Google Ads: Key Ad Writing Tactics Join me, Toby Rosen, as we dissect the art of crafting ads that rise above the clutter, leveraging contrast to make your firm stand out in a competitive market. We'll explore how to create campaigns that not only compete but dominate by instilling confidence and building genuine connections…
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Unlock the secret to superior sleep quality as we welcome Scott from Saatva, who shares an exciting partnership opportunity between Saatva and chiropractors. This episode promises insights into how Saatva's luxury mattresses, made from organic materials like New Zealand wool, align with chiropractic values and aim to improve patients' wellbeing. Wi…
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The Role of Webinars in Legal Marketing Join our host, Toby Rosen, as we explore how webinars have become an essential tool for law firms. Discover how webinars can help establish your firm’s credibility, showcase thought leadership, and build trust and authority through live, interactive sessions. We cover how to effectively use webinars as a cost…
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Unlock the secrets to a thriving chiropractic practice with expert insights on strategic marketing planning. Join me, Dr. Enrico D, as we uncover how allocating just 8-10% of your gross revenue can transform your business trajectory, ensuring steady growth and patient acquisition without falling into the reactive pitfalls that many practices face. …
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What is Personalization in Email Marketing? Join our host, Toby Rosen, as we guide you through the art of crafting emails that not only capture attention but also build trust in your legal practice. Imagine your emails standing out in an overcrowded inbox, leading to increased open rates, improved conversion rates, and ultimately, stronger client r…
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Uncover the secrets of compelling copywriting with Linda Malone, a seasoned copywriter who shares her inspiring journey from the fitness industry to the dynamic world of marketing. Linda offers invaluable insights into her transition from print to online writing, revealing the challenges she overcame and the strategies she developed to capture audi…
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What is the Most Effective Way to Repurpose Old Content to Keep It Fresh and Relevant? Join our host, Toby Rosen, as we unlock the secrets of transforming stale legal marketing content into fresh, engaging material that captivates your audience. By conducting comprehensive audits with tools like Google Analytics, you'll learn how to pinpoint high-p…
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Facing a hurricane's wrath taught me invaluable lessons in preparedness and resilience—not just about weathering the storm outside, but the ones we face in business too. Inspired by Hurricane Milton's impact on Siesta Key, I share personal experiences on handling chaos, emphasizing the critical need for contingency plans to tackle unexpected disrup…
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Subscriber-only episode How Do I Set Up a High-Converting Funnel? Can you imagine transforming your legal practice with a marketing funnel that consistently converts leads into clients? In this episode we're uncovering the essential building blocks of creating high-converting marketing funnels specifically designed for law firms. We'll walk you thr…
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Ready to transform your digital marketing strategy and drive your business to new heights? Join us as Avi from Austin, Texas, unpacks his remarkable journey from tech roles at Intel to launching a successful digital marketing agency that specializes in local service businesses such as chiropractors. Avi shares his expert insights on navigating the …
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What is Gamification in Marketing, and Can It Be Applied to a Law Firm’s Client Engagement Strategy? Join our host, Toby Rosen, as we discover how gamification—usually reserved for tech and entertainment sectors—can be your secret weapon in boosting client interaction and loyalty. By thoughtfully planning and executing these gamification strategies…
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What if understanding the stage of your business could transform your marketing success? Join us for an insightful episode where we break down the stages of business—starter, growth, and scale—and reveal how tailoring your marketing strategy to these stages can optimize outcomes. I'll share my experience as a digital coach to address common challen…
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How Do I Create Viral Marketing Campaigns for a Traditionally “Serious” Law Practice? Join our host, Toby Rosen, as we discover how to craft authentic and relatable stories, leverage client testimonials, and deliver valuable resources that will elevate your firm's reputation and deepen client relationships. We'll guide you through innovative strate…
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Can personalized blog posts really trump expensive Google Ads in boosting your search engine rankings? This week on Marketing 101, we’ll dive deep into the world of SEO through blogging, guiding you on how to make your content stand out and climb the Google ladder. From the importance of regular, personalized content to the pitfalls of generic outs…
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What is a Marketing Funnel? Join our host, Toby Rosen, as we break down each crucial stage of the marketing funnel—awareness, consideration, decision, and retention—revealing how to make your firm stand out through ads, targeted content, email campaigns, and more. Our discussion underscores the importance of understanding the client journey to crea…
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Can newsletters really skyrocket your chiropractic practice? Discover how newsletters are making a powerful comeback in the world of marketing, particularly for chiropractors and small business owners. Join Dr. Enrico as he dissects why maintaining a robust email list is crucial and how it can keep your practice in the forefront of your client’s mi…
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What is the Right Balance Between Paid Ads and Organic SEO for Law Firms? Join our host, Toby Rosen, as we dissect the dichotomy between paid advertising and organic SEO in the legal marketing realm. We'll demystify the nuances of Google and social media ads, exploring their immediate benefits and potential pitfalls, while also celebrating the sust…
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What if hosting a simple health fair could transform your chiropractic practice and position you as a trusted community leader? Discover how creating welcoming and engaging events can bridge the gap for chiropractors facing the unique challenge of attracting new clients. We’ll explore the power of trust and rapport, and why stepping outside the off…
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Subscriber-only episode How Segmented Automations Maximize Efficiency How can your law firm revolutionize client communications and streamline operations? Imagine tailoring every email, message, and notification specifically to the needs of each client segment, ensuring that your communication is always relevant and impactful. In this episode of Le…
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How to Leverage Contextual Advertising Join our host, Toby Rosen, as we discover the secret sauce behind contextual advertising and why it’s revolutionizing legal marketing. Ever wondered how to put your law firm in front of the exact clients you want, exactly when they're ready to see it? From capturing the attention of engaged readers to position…
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What if you could turn every patient into a loyal advocate for your chiropractic practice? This episode of Marketing 101 for Chiropractors promises to reveal the secrets of mastering referral marketing, an often overlooked yet incredibly powerful strategy. We explore the subtleties of passive versus active referrals, showing you how natural word-of…
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How Do I Beat My Competitors? Join our host, Toby Rosen, as we discover actionable strategies that will transform your legal marketing game. From harnessing the power of keyword gap analysis to optimizing your Google My Business profile, we equip you with the tools to rank higher, gain credibility, and attract more clients. By leveraging publicly a…
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Ever wondered why your Google Ads campaigns aren't bringing in as many patients as before? Join us in this episode where we uncover cutting-edge Google Ads optimization strategies specifically designed for chiropractors. We'll guide you through utilizing Google's optimization scores and recommendations effectively, while remaining vigilant against …
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Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from TikTok updates from Snapchat updates from Threads the importance of having a blog on your website Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/…
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How Big Is Your Market? Join our host, Toby Rosen, as we we break down the critical components of market size—Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and discuss how these insights can help you make smarter decisions about resource allocation, set achievable growth targets, and unc…
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What if artificial intelligence could outperform doctors in diagnosing illnesses? Join us as we chat with Austin Reed from Horizon.dev, who shares his incredible journey transitioning from a digital nomad and programmer to co-founding a company that's shaping the future of AI in healthcare. We dive into the revolutionary ways AI is transforming pat…
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Why Should I Trust Google's Algorithms? Join our host, Toby Rosen, as we uncover how Google's sophisticated data analysis refines your advertising efforts, increasing visibility and converting potential clients into actual clients. Learn how leveraging Google's vast data points and precision targeting can give your law firm a strategic edge. Can yo…
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Ever wondered how you can revolutionize your chiropractic practice's marketing strategy? Join us as we sit down with Dave Kaminski from Collaborative Pros, who brings 25 years of business and marketing wisdom to the table. From his humble beginnings in the window cleaning industry to becoming an online marketing guru, Dave’s journey is both inspiri…
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Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: updates from Instagram, updates from X, updates from YouTube, The lowdown on Email Marketing Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Link…
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Should I Copy My Competitors' Marketing Strategy? Join our host, Toby Rosen, as we uncover the secrets to refining your advertising, content marketing, and client acquisition methods by analyzing your competitors. We'll guide you through the essentials of scrutinizing ad spends, messaging, and platforms to sharpen your strategies. Discover how pers…
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What if you could significantly enhance your business growth by mastering the art of podcasting? Join us in this episode of Marketing 101 as we bring you Jessica Rhodes from Inner View Connections. With her entrepreneurial journey from stay-at-home mom to successful business owner, Jessica reveals the secrets of leveraging both owning a podcast and…
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3 Keys to Writing Great Email Content Join our host, Toby Rosen, as we guide you through the transformative power of storytelling in legal marketing. We'll explore how authentic narratives can create emotional connections, making your content not only memorable but also deeply engaging. Using real-life examples and practical tips, you'll learn to i…
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Transform your content and marketing game with actionable insights in this episode of Marketing 101! Learn the secrets to creating highly engaging content using the advanced capabilities of modern smartphones and the resurgence of infographics. Discover the power of user-generated content and how platforms like Canva can revolutionize your visual s…
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What is Remarketing? Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can…
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Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Thread’s and their disappearing posts Google’s AI-powered Insights The benefits of social media ads Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin…
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What is a CTA? Join our host, Toby Rosen, as we cover some practical insights into transforming your website visitors into loyal clients by mastering the three core elements of successful CTAs: clarity and simplicity, urgency and importance, and strategic placement and visibility. I also break down how clear and compelling CTAs can act as a bridge …
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Can you imagine missing out on potential patients because your follow-up strategy isn't up to par? Join us on Marketing 101 for Chiropractors as we uncover the art of effective lead follow-up with Dr. Enrico D. This episode promises to transform how you handle lead conversion by tackling common challenges head-on, such as the difficulty in contacti…
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Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s cheeky unskippable ads YouTube’s multiple thumbnail testing The sale of Social Media app, BeReal Meme of the week Ren Slavin - Instagram: https://www.instagram.com/renslavin/ R…
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4 Ways to Lower Your CPC on Google Ads Join our host, Toby Rosen, as we discuss four transformative strategies that can revolutionize your legal marketing campaigns. These tips are crafted to help you make the most out of your advertising budget and drive more revenue for your legal practice. Whether you're a small local practice or a large law fir…
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Are you ready to revolutionize your approach to growing your service business? In our latest episode, we make the bold statement that more leads may not be the ultimate solution. Join us as we uncover the real issue—effective conversion of existing leads. Offering a unique perspective as both a chiropractor and a digital marketer, we explore the ma…
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AI Again: Part 4: What's Next? Is integrating AI into your legal practice worth the investment right now? I'll help you answer that pressing question. Staying informed is crucial, even if you decide to hold off on immediate AI integration. In this episode, we also discuss the latest advancements from OpenAI, including their cutting-edge video gener…
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Can mastering SEO be as straightforward as it seems? Join us on this episode of Marketing 101 as we uncover the essentials of Search Engine Optimization (SEO) and the indispensable utility of Google Search Console. Using real-world examples from a chiropractic practice, we break down how optimizing your content with the right keywords and building …
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AI Again: Part 3: Supercharge Document Generation Find out how integrating artificial intelligence can streamline workflows, minimize human error, and ensure compliance with legal standards. In this episode, we break down the concept of document generation, emphasizing the power of AI to automate the creation of legal documents. Building on our pre…
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