Τα καλύτερα Law Firm Marketing podcast (2024)

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Best of LFMM: The Secret About SEO for Law Firms 7:39

20h ago7:39

7:39

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the powe…

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NOT Running Google Ads Equals: Hundreds of Missed Local Leads and Lost Revenue 23:32

3d ago23:32

23:32

THE BLACK LAW FIRM MARKETING PODCAST: Episode 5: NOT Running Google Ads Equals: Hundreds of Missed Lcoal Leads and Lost Revenue #blacklawyers #blacklawyersmatter #blacklawfirmmarketingpodcast In this podcast episode, we dive into the critical topic of how Black-Owned Law Firms can significantly benefit from running keyword-optimized Google Search a…

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Four Must-Have Legal Website Features 11:44

7d ago11:44

11:44

New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. I…

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Best of LFMM: Law Firm Blogs That Kick Butt! 13:43

1d ago13:43

13:43

Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the conge…

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Best of LFMM: Results Take Time! 9:18

3d ago9:18

9:18

Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. …

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Best of LFMM: The Legal Mind as a Business Innovator 3:44

4d ago3:44

3:44

Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as …

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Best of LFMM: Balancing the Scales of Mental Health and Career in Law 12:17

7d ago12:17

12:17

Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves be…

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Best of LFMM: Decoding the Essentials of Law Firm Storytelling 7:51

8d ago7:51

7:51

Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode!Από τον Spotlight Branding

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Best of LFMM: The Lawyer's Playbook for Email Marketing Excellence 10:43

9d ago10:43

10:43

Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving…

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Best of LFMM: Why Buying Fake Followers is a BIG No-No! 8:13

10d ago8:13

8:13

Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand…

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Trends Report Finding: Law Firm Referrals - LFMM 659 5:34

15d ago5:34

5:34

Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers.Από τον Spotlight Branding

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Trends Report Findings: Law Firm SEO - LFMM 658 6:35

16d ago6:35

6:35

Is your law firm's SEO strategy actually bringing in results, or is it just another expense on the balance sheet? This episode provides you with critical insights into why almost half of the law firms can't pinpoint their Google page one rankings despite considerable SEO investments.Από τον Spotlight Branding

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Trends Report Finding: How Law Firms Handle Marketing - LFMM 657 4:32

17d ago4:32

4:32

Are you juggling your legal cases with marketing tasks? Feel like there aren't enough hours in the day? If so, this episode of the Law Firm Marketing Minute is for you. 55% of lawyers are marketing their own services, a trend that could be hindering their legal practice. We'll explore why investing in marketing expertise not only enhances your firm…

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Trends Report Finding: Offshore Staffing - LFMM 656 5:37

18d ago5:37

5:37

Could your law firm's next game-changing strategy be sitting thousands of miles away? Unlock the potential of offshore staffing in our latest discussion, where we dissect the compelling findings from the 2024 Legal Marketing Trends Report. This episode is all about the untapped opportunities for law firms to leverage virtual staff from around the g…

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Marketing Madness: The Champion: Networking - LFMM 655 5:38

22d ago5:38

5:38

In the marketing world, networking is the champion. It's the foundation of your firm's marketing strategy and sets the tone for how the rest of your marketing will perform.Από τον Spotlight Branding

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Marketing Madness: The Sleeper Pick: Email - LFMM 654 4:46

23d ago4:46

4:46

Email marketing isn't the new kid on the block, but it's the seasoned pro that's outscoring all the flashy newcomers. Dive into the nuts and bolts of crafting an email campaign that's not only simple but staggeringly effective, and why it's a key player in driving traffic and keeping your firm front and center in clients' minds.…

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Scrollers versus Multi-Page Law Firm Websites 16:58

23d ago16:58

16:58

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: D…

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Marketing Madness: The Upset Pick: Video - LFMM 653 4:39

24d ago4:39

4:39

Are you betting on the right horse when it comes to legal marketing? Let's talk about the unsung hero that could revolutionize your firm's outreach: video marketing. In this Law Firm Marketing Minute, we lay down the playbook on how embracing video content can be your firm's game-changing upset pick.…

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Marketing Madness: The Overrated Team: SEO - LFMM 652 4:39

25d ago4:39

4:39

Could SEO be the most overhyped player in the marketing game? We're questioning the dominance of search engine optimization in the legal sector and revealing why SEO might not be the court king it's made out to be. Stick with us as we explore the true value of SEO for law firms and unpack the misguided push to rank for an endless list of search ter…

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Trends Report Finding: Networking ROI - LFMM 651 5:31

29d ago5:31

5:31

43% of law firms swear by networking for the best returns, but there was an interesting side note to that number. Find out what it is on today's episode. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportΑπό τον Spotlight Branding

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Trends Report Finding: Firms Want Quality, Not More - LFMM 650 5:46

30d ago5:46

5:46

An impressive 72% of law firms are turning their attention to attracting better quality leads, and we're here to tell you exactly how they're doing it. Plus, find out why 43% of firms are now honing in on securing more of their preferred case types, and how this strategy is revolutionizing not just their marketing approaches but their entire practi…

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Trends Report Finding: What Firms Spend on Marketing - LFMM 649 5:15

1M ago5:15

5:15

Are you investing enough in your law firm's future? Nearly half of law firms are spending less than 10% of their annual revenue on marketing, which may be stunting their growth. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportΑπό τον Spotlight Branding

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Do I Need Digital Badges for My Law Firm Website? 6:40

1M ago6:40

6:40

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the …

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Trends Report Finding: Why Law Firms Lose Business - LFMM 648 7:05

1M ago7:05

7:05

On this episode of the Law Firm Marketing Minute, we explain why 44% of law firms might be losing business simply because people don't realize they can help. This is more than a missed connection—it's a lost opportunity. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreport…

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Consistency: Following Through with Your Marketing System - LFMM 647 8:31

1M ago8:31

8:31

This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she shares how to keep your marketing system going for months and years! Learn more about how Dominika can help you at https://dominikafasolo.com/…

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Creating Time: The "When" of the Sustainable Marketing System - LFMM 646 7:12

1M ago7:12

7:12

This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to create the valuable time you need to devote to your firm's marketing. Learn more about how Dominika can help you at https://dominikafasolo.com/…

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Marketing Audit: The "How" of the Sustainable Marketing System - LFMM 645 8:22

1M ago8:22

8:22

This week, lawyer coach Dominika Fasolo is taking over the Law Firm Marketing Minute with a four-part series on building a sustainable marketing system. In today's episode, she explains how to conduct an audit to keep your marketing sustainable. Learn more about how Dominika can help you at https://dominikafasolo.com/…

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