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A podcast series to help you navigate the overwhelm around online course creation and sales.
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Welcome to the Course Creation Mama podcast. I’m your host Lindsay Bowden: a mama of 2, Jesus follower, former high school math teacher turned full time online biz owner. In 2019, I was pregnant and desperate to stay home with my baby for longer than my 6 week maternity leave. That’s when I made the decision that changed everything: I created and launched an online course. That one course allowed me to quit my job, work less than 20 hours a week, retire my husband, and build a life we love. ...
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Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.
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Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing
Jono Petrohilos (Online Marketing / Course Creation Expert)
If you're an Online Course Creator or you want to learn how to create an online course successfully, then this is the podcast for you! Every week our host Jono Petrohilos interviews a different expert in the Course Creator space covering a wide range of topics including online courses, course creation, membership sites, social media, and online marketing. We also have one of the largest and most engaged Facebook Groups in the world for Online Course Creators with over 7,000 members - feel fr ...
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This is the course listening for Aquinas 101 - Course 3: God and Creation--the third of six courses that together make up the Aquinas 101 Course. Each podcast episode accompanies a course video and course reading. If you haven't enrolled already to receive semiweekly emails with all the materials, be sure to do so at http://www.aquinas101.com. Because it matters what you think!
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In this episode, Lindsay shares her personal journey of balancing work and family life, as she is now running a business as a mom of 2. She shares her updated work schedule with 2 kids, highlighting specific days for focused work, utilizing systems and a team to help handle tasks, and prioritizing family time for mental health and well-being. She e…
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While there is a lot I got ‘wrong’ as a new course creator, something I think I did get right from the start, was picking the ‘right’ course topics for my ideal clients. Not because I’m naturally brilliant/talented. But because I had a professional advantage i.e. my previous career (journalism) was all about matching the ‘right’ content with the ri…
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Clients often ask me: ‘what’s the best kind of lead magnet to generate sales of an online course’? In this episode of the Online Course Strategy Made Easy podcast I share my lead magnet strategy for online courses. It’s so simple you may think it’s too google to be true - but it’s really not. Which is why I’ve included examples/case studies to show…
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In this episode, Lindsay is sharing her maternity leave experience and what she did during her time away from work. She talks about her birth story and prioritizing rest and recovery afterward. Lindsay also discusses how she systematized her business, allowing her team to handle a successful launch while she focused on family time. She reflects on …
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Five years ago, if you’d asked me whether you should build your audience before you launch an online course, I’d have said yes - absolutely. So what changed my mind? And what advice would I give now - with ten years experience of course creation and sales behind me? That’s exactly what I share in this episode of the Online Course Strategy Made Easy…
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Did you know most people don’t complete online courses? I didn’t until a good few years into my course creation journey (completion rates are often just 10-20%). And I really *should* have known - because I’ve invested in many online courses I haven’t completed (and some I haven’t even opened). But I didn’t connect my own learner behaviour with my …
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In this episode, Lindsay addresses the common question of whether online courses are a way to earn passive income. She shares her own experience with an evergreen funnel, using automated marketing strategies like Facebook ads, email sequences, and urgency tactics to drive sales. While acknowledging the need for ongoing monitoring and improvement, s…
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Something I wish I'd learned earlier about online course creation is that you *can* generate income from online courses before you've created your signature online course. But like many new course creators, I got caught up in thinking I needed to spend months creating a big multi module online course. In this episode of the Online Course Strategy M…
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Confession time - I wasted a LOT of time/money on resources and tools I didn’t need in the early days of my course creation journey. In the first episode of the Online Course Strategy Made Easy podcast I’ll share my course creation journey - including a bit of my ‘back story’ - and some of the mistakes I made in the early days (so you can avoid mak…
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I’m Janet Murray - I’m a business strategist, copywriter and online course creator. And over the last decade, I’ve generated hundreds of thousands of pounds in sales of digital products - including online courses, EBooks, memberships, planners/journals, templates - you name it I’ve sold it online. I’ve also helped hundreds of clients create and lau…
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In this episode, Lindsay reflects on her experiences with live launching her online courses. She shares 3 of her biggest failures and the lessons learned from them. She views these experiences as valuable data for making better decisions in the future, and encourages listeners to embrace the learning process in their own online biz journey. Mention…
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In this episode, Lindsay and her team member Emily discuss their six-figure live launch strategy. They cover various aspects of the launch process, including the free challenge, open cart period, and post-launch phase. They stress the importance of taking breaks and treating business outcomes as data for improvement rather than a reflection of your…
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In this episode Lindsay and her team member Emily dive deep into their six-figure live launch strategy. Emily, Lindsay's online business manager, shares insights into their launch process, emphasizing the importance of starting small and gradually expanding strategies over time. They discuss various launch strategies, focusing on challenges as a wa…
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In this episode, Lindsay shares insights on 3 live launch strategies that have been successful in her business. The strategies foster engagement, encourage potential customers to take action, and maximize conversion rates. She emphasizes the value of authenticity and integrity in your business practices. Mentioned in this episode: Learn more about …
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In this episode, Lindsay shares her journey of automating and systematizing her business in 2023 to alleviate burnout and expand her capabilities. She discusses three key areas for automation: lead generation, sales, and customer service. By automating these areas, Lindsay has found freedom in being able to focus on broader business goals and perso…
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In this episode, Lindsay chats with her friend Deborah McDaniel, a CEO mentor and support strategist, who transformed her business in 2023. Deborah helps high-achieving women entrepreneurs transition from being self-made to being wildly supported, guiding them to cultivate ecosystems of support and avoid burnout. They discuss the importance of syst…
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In this episode, Lindsay candidly shares her journey and struggles with managing a team and hiring in her business. She shares practical advice and encouragement on making your first hire in your business, based on her experience. Lindsay gives specific details about the process of identifying tasks to delegate, finding a suitable VA through platfo…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Andrew Guttormsen Andrew Guttormsen is the Co funder and COO Circle Platform- the all-in-one community platform for creators and brands Connect with Andrew https://www.linkedin.com/in/andrewguttormsen --- Want to connect with the Course Creator Community on Facebook? J…
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In this episode, Lindsay shares her journey and strategies for preparing for a 12-week maternity leave, drawing from her past experience as a new mama navigating her online course business. Despite the challenges of balancing motherhood and entrepreneurship during her first maternity leave, she reflects on the valuable lessons learned and the deter…
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In this episode of Course Creation Bites we're going to talk all things pricing. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.Από τον Sam Winch
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In this episode, Lindsay sits down with Paige Damerow, a ministry wife and a homeschooling mom of two, who has found great success with direct sales as an income stream for her family. They discuss the world of direct sales or multi-level marketing (MLM) and debunk some common misconceptions about the industry. Paige shares her journey of joining B…
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In this week's episode of Course Creation Bites, Sam Winch talks about why asking "What's the best course platform?" isn't a great question to ask, and how you can approach finding a platform that's the best fit for you. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after…
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In this episode, Lindsay discusses the world of mini-offers, emphasizing their strategic importance in online business. She provides a comprehensive guide to these low-risk, high-impact offers, covering the definition, examples, and optimal pricing for mini-offers. She also gives practical advice on hosting and marketing mini-offers, and how to uti…
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In this episode Sam Winch share her strategies for getting started when a task just feels like too much. If "create an online course" has been sitting on your to do list forever, then this is the perfect episode for you. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after…
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In this episode, Lindsay discusses the importance of diversifying your income streams by creating a well-structured product suite and customer journey. She provides practical examples for different niches, showcasing how you can structure your product suite and customer journey for optimal engagement and revenue generation. Learn more from Lindsay:…
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In this episode, Lindsay sits down with Jenzaia, a Facebook ads expert, to discuss the use of Facebook ads for course creators. Jenzaia shares her journey into Facebook ads, starting as a classroom teacher and accidentally venturing into the multi-billion dollar industry of Facebook and Instagram ads. Jenzaia explains her approach to running Facebo…
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In this episode, Lindsay addresses a common challenge faced by busy individuals, particularly parents: finding the time to start an online course business. The episode begins with a reminder that course creation is not a quick and easy way to make money; it requires dedication and effort. Lindsay outlines strategies for finding time in a busy sched…
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In this episode, Lindsay discusses the importance of taking dedicated time at the end of the year to reflect on personal and business goals. She shares her own experience of planning for the year 2024, particularly as a busy parent with limited time. Lindsay provides tips for those in different stages of their businesses, whether beginners or alrea…
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In this episode, Lindsay interviews Amy and Jennifer, founders of Spark Media Concepts and experts in the field of blogging. The duo shares their journey from starting as virtual assistant and client to founding Spark Media Concepts in 2017. Initially focused on creating websites for clients, they shifted to course creation during the pandemic, dev…
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In this episode, Lindsay breaks down all the details of her successful course launch in June 2023, sharing valuable data and insights. She discusses all the numbers related to the launch, including conversion rates, amount of sales, money spent on ads, and much more. Lindsay reflects on what worked well, lessons learned, and plans for future launch…
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In this episode, Lindsay discusses the importance of growing an email list for a successful course launch. She provides three strategies to grow your email list without relying on ads or constant social media posts. Mentioned in this episode: Episode 008: The #1 Secret to Marketing Your Course Facebook group: Podcast Guest Collaboration Community A…
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In this episode, Lindsay welcomes Stacy Aguilar, a brand and web designer, to discuss the importance of branding for course creators. Stacy shares her expertise in working with course creators, coaches, and educators to establish a unique and impactful brand. They dive into the essence of branding, emphasizing that it goes beyond logos and visuals,…
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In this episode, Lindsay addresses a common fear among course creators: launching a course that doesn’t sell. She discusses ways to ensure a course topic is profitable, the best way to build an audience, and the significance of effective marketing and copywriting. She also emphasizes the importance of beta launching, which allows course creators to…
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In this episode, Lindsay and her online business manager, Emily, discuss the details of Lindsay's recent course launch, which turned out to be her worst launch in four years. They provide insights into the challenges faced during the launch and the changes they plan to make based on the data they collected. Lindsay emphasizes her commitment to serv…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Jason Dion Jason is a former college professor and the lead instructor at Dion Training Solutions. He has multiple information technology professional certifications, including Certified Information Systems Security Professional (CISSP), Certified Ethical Hacker (CEH),…
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In this podcast episode, Lindsay welcomes her friend Lauren to discuss the potential of digital downloads as a stream of income. Lauren, who creates online resources for teachers and teacher business owners, shares her journey from selling digital resources to teaching others to do the same. She explains how she diversified her income streams durin…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Lisa Fink. Lisa Fink is a course creator, blogger, puzzle lover, former teacher and mom to 4 Yorkies. She is also a 7-figure online business owner, reaching the top 1% seller status on Etsy and Teachers Pay Teachers in a noticeably short amount of time. Whether you’ve …
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In this episode, Lindsay explains the differences in two different types of course launches: live launching and evergreen launching. She goes over the strengths and weaknesses of both approaches and recommends using a combination of both to cater to different kinds of buyers. Lindsay also shares her yearly schedule that alternates between live laun…
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In this episode, Lindsay reveals the number one secret to marketing your course for a successful course launch: email marketing. She takes you through the process of setting up and growing your email list step-by-step so you can launch your course to an audience full of the right people. Mentioned in this episode: ConvertKit Flodesk Kajabi Learn mo…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Brian Moran Brian is is the Founder and Director of SAMCART. He’s also the host of the Podcast Channel 5-Minute Marketing Connect with Brian https://www.linkedin.com/in/brian-moran-13836115/ https://www.brianmoran.com/ --- Want to connect with the Course Creator Commun…
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Choosing a name for your online course can be an exciting but potentially stressful decision. In this episode, Lindsay discusses how to choose the right name for your online course and provides actionable steps to help course creators in this process. These steps will help you from getting stuck on choosing a course name so you can keep moving forw…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Dray Dray is a digital coach and entreprenuer. She helps people make $500 by selling digital products they didn't create! Dray Connect with Dray https://instagram.com/digitalmoneydray https://www.instagram.com/draymus https://www.digitalmoneydray.com/ --- Want to conne…
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This podcast episode features Steve Buch, an educator who has harnessed the power of Google Sheets to create engaging activities for teachers. Steve's journey with Google Sheets and education began when he stumbled upon pixel art activities. Intrigued by this unique use of Google Sheets in the classroom, Steve started creating his own activities an…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Lindsay Bowden. A high school math teacher for 8 years, Lindsay is now an online course creator specializing in creating math resources. She also trains teachers on how to create their own resources. Connect with Lindsay https://www.instagram.com/lindsaybowden/ https:/…
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In this episode, Lindsay discusses the five steps to follow for a successful $5k launch of your online course–even if you’ve never launched an online course before. She goes over the exact process she has used for her own 5- and 6-figure course launches. Lindsay also shares about an upcoming free challenge for those interested in learning more abou…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Rav Sharma Rav is a Digital Products + Passive Income Coach. She helps people make money online, create multiple streams of income, and achieve financial freedom. Connect with Rav: https://www.instagram.com/thepassivewayy/ --- Want to connect with the Course Creator Co…
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In this episode, Lindsay chats with Rachel Ngom, an accidental entrepreneur with a background in social work, who went from being on food stamps with negative $400 in her bank account to a millionaire by age 34 while working 20 hours a week. This episode dives into Rachel's transition to a 10-hour work week, emphasizing the importance of setting bo…
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Welcome to the Course Creator Community Podcast In this episode, Jono interviews Monica Baiu Monica is a Copywriter & Coach. She writes engaging, compelling emails and funnel pages that prioritize value overpressure, driving conversions and a long-lasting relationship with her audience. Connect with Monica: https://www.monicabadiu.com/ https://www.…
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In this episode, Lindsay discusses the process of choosing a profitable niche for an online course. She knows that you may face one of two challenges when deciding on a course topic: either you have no ideas and feel unqualified, or you have multiple ideas and have a hard time choosing. To help overcome these struggles, Lindsay provides four action…
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In this episode, Lindsay discusses reasons you should consider earning money online by creating an online course. Online courses are versatile and can cover a wide range of topics, which makes creating them possible for anyone with knowledge and passion in a particular area. Lindsay goes over some of the advantages of an online course business, lik…
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