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Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers. Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketin ...
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How a Customer-Centric Mindset Unlocks the Full Potential of Your Marketing Strategy w/ Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive
26:52
A customer-centric mindset helps you to better understand your customer, build more targeted messaging, and tailor experiences to their needs. Of course, there's more to it. Diana Haussling, Vice President and General Manager of Consumer Experience and Growth at Colgate-Palmolive, joins us to share why a customer-centric mindset is essential for yo…
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Why Balancing Online and Offline Channels Creates Great Customer Experiences w/ Stephan Lukac, Marketing Director at Indochino
36:17
Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person an…
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The Five Pillars of Digital Transformation w/ Johnny Russo, Chief Digital Officer at Lamour and MLG Brands
33:01
When it comes to business success, digital transformation should be a top priority, no matter the industry. The challenging part is understanding how to set up a proper digital transformation strategy and its key components. Johnny Russo, Chief Digital Officer at Lamour and MLG Brands, joins the latest episode of Beyond Conventional Marketing to te…
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In this episode, we discuss: Consumer behavior changes The importance of personalization Why marketers have to evolve with their customers How to drive innovation for consumer marketing What makes a great customer journey Keywords greatest hits 2022 URL greatest-hits-2022 Consumer Behavior Changes In recent years, we’ve seen game-changing changes i…
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How Direct Customer Feedback Levels Up Your Product and Customer Experience w/ David Cost, Vice President of Ecommerce and Marketing at Rainbow Apparel Co
30:19
Every marketer searches for a winning formula for getting more customers and driving business growth. Some experiment with various advertising tools and formats, while others try to guess what would grab their customer's attention. But have you ever tried asking your customers directly? As David Cost, the Vice President of E-commerce and Marketing …
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Digital Marketing: The Great Equalizer for Small Brands w/ Luis Velasco, SVP of Marketing at Jollibee
35:24
Every brand and business focuses on digital marketing today. But not everybody has an endless budget and big teams. Is there anything that works for small and medium brands? Luis Velasco, the Senior Vice President of Marketing at Jollibee, believes there are three things you can focus on to be impactful and help you connect with your consumers. And…
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Attention might be one of the most scarce resources nowadays. All brands fiercely compete to get people's attention and ensure they have the best experiences possible. That is the idea of experiential marketing; it aims to provide an exciting and unforgettable experience to your customers. But experiential marketing is considered to work most effec…
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How To Drive Innovation for Consumer Marketing w/ Ivonne Kinser, VP Marketing & Innovation at Avocados from Mexico
24:10
Innovation is a word people repeat… a lot. But what does this really mean, and what is the most effective approach to drive consumer marketing innovation? To answer these questions, Ivonne Kinser, Vice President of Marketing and Innovation at Avocados From Mexico, joins Anushka Lokesh. For more interviews from the Beyond Conventional Marketing podc…
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How To Evolve With Your Consumer with Kate James, Coca-Cola's Senior Manager, Digital Commerce Marketing
26:34
Which company comes to your mind first when you think of outstanding consumer marketing? We bet there is a great chance your answer is Coca-Cola. Even if not, we have to admit that marketing is one of the elements they have truly mastered. Their team does an impressive job of appealing to people's emotions and interests and keeping up with the late…
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Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt
29:29
Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better. But the question remains, how can you do that effectively? Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his exp…
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Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista.
25:40
Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers. So we invited a true personalization professional on to the podcast. Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista. Anna has extens…
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How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
31:37
This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data. More information about Lucas and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/lhjohnson/ Company Website: https://www.zippo.com/ First…
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Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC, Talks How To Build A Blooming Business Through E-Commerce
33:41
To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go. More information about Kacy and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/kacyfabie/ Company Website: https://colourrepublic.c…
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Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer, with a Quick Guide to Human-Based Marketing
31:56
Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means. This is the fundamental tenet of human-based marketing: Time is precious; therefore, attention is priceless. Keep connected with Beyond Conventional Marketing by subscribing to Apple Podcasts, Spotify, or your favorite podcast pla…
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David Oksman, VP of Marketing & E-Commerce, Samsonite, Discusses Digital Marketing in a Pandemic: Reinventing How the World Looks
25:57
How do you market luggage to people who have stopped traveling? It takes a truly nimble and culturally sensitive marketing team, for a start. David Oksman, VP of Marketing & E-Commerce, Samsonite, moving at the speed of culture and the breadth of opportunities for digital marketing. Keep connected with Beyond Conventional Marketing by subscribing o…
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Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, On Integrating Innovation Throughout Your Whole Organization
34:24
In a company of over 10,000 employees, how do you bake innovation into your organization’s culture? Start by recognizing that innovation is not a single moment, but a process. Andres Felipe Zuluaga, Scouting Manager and Adjacent Markets at Claro Colombia, integrating innovation into every aspect of the organization. Check out these resources we men…
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When your marketing has been 90% digital for the last six or seven years, you’ll test just about anything. The key to achieving a state of continual optimization is fostering the spirit of testing and introducing new ideas. True, not every idea will be groundbreaking, but this process provides an opportunity to inspire innovation and creative probl…
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Technology is the cutting edge of marketing innovation now and in the foreseeable future. How do marketers make sure to stay on top of understanding tech and its myriad creative uses? We interview Orchid Bertelsen, COO at Common Thread Collective, about the wisdom she’s learned about innovation, technology, and solving problems. Check out this reso…
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After you’ve been creating excellent content for a while, you start to wonder who’s watching it. To understand your consumers, you have to rely on data; to build consumers’ trust, you have to treat their data with the safety and respect that you want your data to be given. We interview Daniel Moznett , Director of Marketing at Duraflame, Inc, about…
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We’re so proud to announce the launch of our podcast, Beyond Conventional Marketing. - Diane’s background and Breinify’s origin story - How Breinify adapted to COVID-19 - Our goals for the podcast and what you can expect Keep connected with Beyond Conventional Marketing by subscribing on Apple Podcasts, Spotify, Google or wherever you get podcasts.…
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