Τα καλύτερα Clicked podcast (2024)

1
Website personalisation doesn't work. So why do we keep pushing for it? 10:32

9M ago10:32

10:32

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?

1
Using Google Analytics is illegal under GDPR? 10:28

9M ago10:28

10:28

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would you comply with the strict GDPR-based guidance? Image Credits: Thomas Tr…

1
University websites all look the same, and that's ok? 11:38

10M ago11:38

11:38

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?

1
What will higher education look like in ten years? 11:14

10M ago11:14

11:14

JISC has written a thought-provoking article on digital transformation for universities. It's lines like "I hope to see universities breaking away from the traditional academic calendar and the tyranny of the timetable" that not only feel new, but totally possible too. But are universities prepared to mobilise? And what will happen if they don't? R…

1
How often should you communicate with students’ parents? 11:38

11M ago11:38

11:38

According to CampusESP, 85% of students' parents (sample size 21,000) desire to hear from universities at least ONCE PER WEEK. That’s 20% more than it was in 2020.But there’s an issue: Less than half of students communicate with their parents about university regularly.

1
How much should a university spend on a re-brand? 14:47

11M ago14:47

14:47

Cleveland State University dropped $1.4m on a rebrand. Let’s see what it got for its trouble: New logo attacked on Twitter - check. A well-paid media provider - check. A “sleek” promotional video with half a million views (but zero engagement) - CHECK. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t h…

1
Why are we hiding blended learning? 11:22

12M ago11:22

11:22

In 2020, the entirety of the HE sector pivoted to online learning within days. Since then we’ve tried to take the best of digital education forward. But The Telegraph, The Mail (and about 80% of the UK press) didn’t like that, and despite a lot of signals that students enjoyed the flexibility of online learning - headlines said otherwise. Well, Sus…

1
The declining influence of league tables 14:01

1y ago14:01

14:01

A group of alumni are suing University of Southern California and the online education provider 2U for “artificially inflating rankings.” Allegedly, the University cherry-picked data and used the success of its in-person doctoral students to represent ALL its online cohorts. Again, the ranking in question is U.S. News & World Report but I’m sure it…

1
TikTok isn't no.1 for students 10:51

1y ago10:51

10:51

For all the hype, you’d expect TikTok to be the preferred social platform for students. But it really isn’t. Based on a survey of 20,000 UG, PG and PhD students globally, TikTok ranks way lower than I expected. Now, this doesn’t mean that students aren’t on TikTok. It just means it’s not their favourite or “go-to app.” Just because students are on …

1
Ryan Reynolds helps Kwantlen Polytechnic University reach further 9:44

1y ago9:44

9:44

Kwantlen Polytechnic University invited its “almost-alumni” Ryan Reynolds to share his favourite holiday movies - which he did on their blog (presumably to crickets.) But then Kwantlen shared the list on LinkedIn and BOOM! Reynolds picks it up and the University gets its name in front of a stupid number of people. Just like you would with student c…

1
Do students want to feel like they're part of the future? 9:25

1y ago9:25

9:25

The University of San Francisco has partnered with the automated taxi company Cruise to provide free driverless rides for students. What could go wrong? Cruise highlights that the programme is a “first-ever” (so they’re using students as guinea pigs?) with USF's chief information officer saying "there's a cool factor here... [Students] feel like th…

1
Exploring the University of Hertfordshire in a bespoke video game 12:11

1y ago12:11

12:11

The University of Hertfordshire knocked it out of the park with a video game campus tour. Honestly, we expected a horror story, but it clearly has taken inspiration from Animal Crossing. You run around campus completing tasks and learning about the uni. You even get to try out facilities - we made our own hoodie (but screwed up the stitching.) It n…

1
What does the current state of AI mean for Higher Ed? 13:27

1y ago13:27

13:27

ChatGPT made waves when it was launched in Q4 2022. Is this the iPhone moment for Artificial Intelligence? Now it's freely available and easy to use - what does this mean for marketers and educators? Do we all need to learn prompt writing skills? Have a go for yourself: https://chat.openai.com/chat #AI #ArtificialIntelligence #HigherEducation…

1
National University bucks trends, and reaps the rewards 17:27

1y ago17:27

17:27

Not a big player university? Neither were National university. But they're bucking the US trend of terrible financial health. They took lessons from one specific type of business. We go through the incredible story as posted on Forbes. We are joined by very special guest Joel Goodman from Bravery Media! You can find him on LinkedIn - https://www.li…

1
Google is trying to be a University? 9:36

1+ y ago9:36

9:36

Google is extending its “Grow with Google” education initiative to university partners. Similar to degree apprenticeships, each programme addresses in-demand skills gaps like Data Analytics, however, there is no work experience offered as part of the package. That said - the cost is attractive. $49 a month is the price to enrol on a programme which…

1
Email for life? Not anymore... 10:29

1+ y ago10:29

10:29

UCD have u-turned on their email for life policy - but in fact, it's more than that. And students aren't happy. Read the full article now: https://www.independent.ie/irish-news/education/former-ucd-students-told-they-will-no-longer-have-access-to-their-college-email-accounts-42043414.html

1
UK University Procurement - Who's spending what? 7:51

1+ y ago7:51

7:51

£236 million, anyone? With the majority of universities in the UK classed as public institutions, they are subject to open procurement procedures to ensure fair competition. This also means you can spy on what your competitors are thinking of spending cash on. We take a look at an investigation from The PIE and check out some awarded contracts.…

1
Is the social media newsfeed dead? 10:17

1+ y ago10:17

10:17

We’ll see the death of the social media newsfeed within five years (if not sooner.) The warning signs are here: Instagram trialling an “immersive feed, ”every OG social platform pivoting to discovery and teens primarily consuming content via creators. In today's episode, we talk about the opportunities for university marketers. The newsfeed has bee…

1
The state of HE digital experience in 2022 9:13

1+ y ago9:13

9:13

Great State have released a report on digital experiences from HEIs in the U.K. What did students tell them? And what do Great State say that universities need to be doing? Read the report - https://prismic-io.s3.amazonaws.com/greatstate/bfb40d4d-a437-49ae-81f8-3d3cab55ad50_The+Higher+Education+Digital+Experience+Report+2022.pdf…

1
Is the cost of living affecting student choices? 10:18

1+ y ago10:18

10:18

The cost of living crisis has reopened a discussion on the return of maintenance grants. Fun fact: The maximum maintenance loan available to students this year is £1,000 less than a job paying the national minimum wage – the biggest gap between the two since 2004. In this episode, we discuss how the cost of living affects student decisions and how …

1
Monmouth University Website is built different 13:01

1+ y ago13:01

13:01

@Monmouth University is the first university that we know of, to transition to WordPress' Full Site Editing. The whole site is now built out of Gutenberg blocks. That means less dependency on developers. Will it increase their pace? Find Tryon on LinkedIn: https://www.linkedin.com/in/tryon-eggleston-34939833/ Find Steve on LinkedIn: https://www.lin…

1
Liz and Rishi's shakeup of HE admissions - Most Clicked #36 11:50

1+ y ago11:50

11:50

In the UK, Lizz Truss (PM candidate) has announced a policy where anyone with three 3 A*s is automatically invited to an interview at Oxbridge. Fair play. But there’s one major flaw.

1
Are your Clearing ads leading to the right content? - Most Clicked #35 8:50

1+ y ago8:50

8:50

It’s Clearing month, so we've taken a look at some university search ads. Honestly, we're a bit concerned. Lots of ads are leading to the wrong kind of content. If someone searches “[uni name] Clearing,” for us, that’s a sign of intent.

1
Why do half of Gen Z use TikTok for search? - Most Clicked #34 10:33

1+ y ago10:33

10:33

Google’s reported that nearly half of Gen Z are using TikTok and Instagram for search. If you still need convincing that publishing natively is the future - there it is. This all comes off the back of news that kids and teens are watching (on average) 91 minutes of TikTok per day compared with just 56 minutes of YouTube.…

1
Influencers: Are they worth your marketing spend? - Most Clicked #33 10:28

1+ y ago10:28

10:28

Spending a fortune on PPC? Maybe influencers are worth a look. Big brands like @GUCCI are collaborating with a train spotter (congrats @Francis Bourgeois - you are living your best life my dude) and taking advantage of the opportunity - so why aren't universities? All aboard the Most Clicked train as we explore the world of influencer marketing. Ch…

1
Dark Social Attribution: Friend or Foe? - Most Clicked #32 13:23

2y ago13:23

13:23

The state of online marketing attribution in 2022 is a mess. Last touch attribution is not enough. Could a simple dropdown field be your saviour?

1
Hybrid events are dead - Most Clicked #31 12:08

2y ago12:08

12:08

In 2021, you couldn’t move for posts on how hybrid would transform student recruitment. But the reality turned out to be different. Today, universities are pivoting back to in-person events. But the marketing potential of these moments is often missed. As you've probably guessed, the answer isn't straightforward either...…

1
What makes a good university clearing page? - Most Clicked #30 11:06

2y ago11:06

11:06

Universities that make life less stressful for students at clearing, are getting off on the right foot. First impressions count, and your website is almost certainly the first impression. Seems like @Leeds Beckett gets it.

1
Campaign Landing Pages: Do you need them? - Most Clicked #29 11:34

2y ago11:34

11:34

When you create a landing page, are you thinking about your users, or you data capture numbers? Doesn't matter how good they look if they're not putting the user at the centre of the conversation. @Imperial College London has some nice creative for this landing page - but did they fall into the trap?…

1
Education in the Metaverse - Most Clicked #28 10:22

2y ago10:22

10:22

Meta is making moves into the education space. Privacy nightmare, or accelerated innovation? Some say its the future. But don't strap your laptop to your head just yet - Seems like there's a way to go.

1
Research for the world with the London School of Economics (LSE) - Most Clicked #27 14:24

2y ago14:24

14:24

Here’s a university that understands the power of repurposing content. For each of its long-form research articles, it reformats content as posts and videos for LinkedIn. The results? Thousands of video views and astronomical reach on content that would have otherwise struggled for traffic. Well played @LSE 👏🏼…

1
The portfolio problem - Most Clicked #26 11:14

2y ago11:14

11:14

How can a university be known for one thing when it has hundreds of courses? It's a common dilemma for educational providers. Matt and Kyle talk about strategies for overcoming the 'portfolio problem'.

1
Compelling course tasters from Media Design School - Most Clicked #25 8:41

2y ago8:41

8:41

Compelling course tasters from @Media Design School provide a flavour of what's in store before you take the plunge. Try before you buy, but for education. Shouldn't all universities be doing this?

1
The top 10 coolest brands for Gen A in 2022 - Most Clicked #24 14:14

2y ago14:14

14:14

Brands dominating the attention of Gen A, aren't necessarily the usual suspects. Did any education brands make the top 10? We dissect the Beano Brain report and provide our hot take.

1
A different perspective on university led research projects - Most Clicked #23 11:12

2y ago11:12

11:12

The @University of Surrey wants us to teach us the secret to better sleep. Parents rejoice! Someone in marketing understood the assignment, and made it a clever way into the wider university narrative.

1
Is this one of the quietest threats to higher ed? - Most Clicked #22 8:59

2y ago8:59

8:59

Impending doom is coming: It's the march of the Millennial parents. Disillusioned and vocal. What will they tell their children about university?

1
Going global: organic social traction with The University of Law - Most Clicked #21 9:09

2y ago9:09

9:09

The @University of Law's PowerPoints and pop-up banners are making the news in India! With organic traction like this, who needs PPC? Well, maybe not quite - but this coverage has to be worth a few bob.

1
Is print still valuable to the recruitment cycle? - Most Clicked #20 12:03

2y ago12:03

12:03

Digital rules the roost, but there's still room for print. Used correctly, it's a very powerful marketing medium. But what is that secret recipe? Scarcity.

1
Is this the University of Sheffield’s answer to Netflix? - Most Clicked #19 7:39

2y ago7:39

7:39

Are you just dumping your videos onto YouTube, or are you doing something more? The @The University of Sheffield shows us how to make the most of on-demand video to draw prospective students into the university story.

1
How one image from Disney can change the way we approach content marketing - Most Clicked #18 10:46

2y ago10:46

10:46

Walt Disney explains content marketing in one diagram. That was back in 1957, and it's still relevant today. Universities take note: The house of mouse is onto something!

1
Amazon are now offering free education to their hourly-paid employees - Most Clicked #17 12:32

2y ago12:32

12:32

Amazon's recent venture into the education space; offering free education to all of their hourly-paid employees 🤯 The private sector is firing shots left, right and centre. What does this mean for traditional models and student recruitment?

1
How harmless TikTok drama benefits everyone - Most Clicked #16 16:05

2y ago16:05

16:05

Everyone is talking about the University of Nottingham and its “world-first” micro-prospectus, including the University of Gloucestershire that pointed out (in what we think is the first-ever example of university beef) that it had already been doing something similar for the last three years. It’s risky, funny and very TikTok.…

1
Being transparent about the perks students will get at your institution - Most Clicked #15 9:25

2y ago9:25

9:25

The University of Northampton has pulled its 'student perks' into one place. A simple trick, but highly beneficial for prospective students. Could your university website be more transparent?

1
Creating a sense of belonging with new and existing students - Most Clicked #14 9:36

2y ago9:36

9:36

"Students’ perceptions of belonging and inclusion at university" is a report from Pearson and @Wonkhe. How do those perceptions impact the digital work institutions carry out moving forward?

1
Transforming the last Front(ier) of email inboxes 22:20

2y ago22:20

22:20

Despite the rise of social media, SMS and countless collaboration tools, email remains a constant in most people’s lives. In the last year alone, it's estimated three hundred and twenty billion emails were sent and received worldwide (and that number is still growing). Yet as software, email hasn’t really changed in years. Who to CC and BCC has bec…

1
How universities can service three core audiences on TikTok - Most Clicked #13 15:43

2y ago15:43

15:43

We''re talking about TikTok (again 🙄) so we bring in an expert to shake things up: Jord Muckley from Nonsensical ( a TikTok creative agency!) gives us his insight into the social giant.

1
How a plug-in to simplify Salesforce is empowering neurodiverse people worldwide 20:18

2y ago20:18

20:18

If you work in sales, your CRMs, or customer relationship managers, run your life. And among the most notable CRMs, Salesforce is the biggest. Still, the process of using this necessary tool puts many sales people in a cold sweat on a routine basis. What’s more, if you’re among the roughly 20% of the population who identifies as neurodivergent, and…

1
New ways to think about university course page videos - Most Clicked #12 10:32

2y ago10:32

10:32

Course videos aren't new, but the University of Kent are using them a little differently to other universities. And they're carving out a unique stance in the process.

1
Perfecting the HE marketing strategy on TikTok - Most Clicked #11 11:08

2y ago11:08

11:08

The University of Chichester rocks an unhinged approach to marketing on TikTok. It's brilliant, and the audience stats seem to agree. Are you making the most of TikTok?

1
Matt Lees and Elliott Barnicle (SMILE) on the design of uea.ac.uk 11:48

2y ago11:48

11:48

Matt Lees (Creative Director) and Elliott Barnicle (Lead Design) talk us through the process of designing such a large-scale flagship website.

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