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The Biz Babes with Soul Podcast focuses on the real life experiences of female entrepreneurs around the world. Each week I interview these captivating, bad-ass women about their lives and businesses in an honest, raw conversational style. The aim is to be as open and authentic about our lives as possible. Hosted on Acast. See acast.com/privacy for more information.
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Small Biz Babes Community Podcast

Michaela Fong - Small Business Marketing Strategist

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Are you committed to making your small business goals happen, but you lack the clarity, strategy & confidence to get there? Are you overwhelmed from trying to figure out where to spend your time & resources, so you can finally get consistent sales to your business without having to hustle 24/7 and sacrifice your well-being? Small Biz Babes Community Podcast by Michaela Fong is dedicated to helping ambitious small business owners like you build a business that aligns with your passions & valu ...
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In this final episode of season 1 of the Small Biz Babes Community Podcast, I share my decision to take a step back from podcasting to pursue personal goals and new business opportunities. Reflecting on the journey that led to this decision, I discuss the concept of pivoting in business and share my guidance on recognizing the signs that indicate t…
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Today, I am thrilled to host a special guest: crafting influencer and educator Amy from Amy Makes That! She is living proof that in today's world, your business can be whatever you dream it to be, thanks to the magic of social media. Amy spills her secrets on how she turned her creative passion into a thriving business, from rocking a YouTube chann…
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Feeling the weight of "doing it all" in your business and life? Not sure what to prioritize? Working hard, yet not moving closer to reaching your big goals? This episode is for you! Today, I debunk the myth of "doing it all," share the power of prioritization, and share how I create space for growing a business AND living a fulfilling life. If you'…
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We all know that consistency on Instagram is important to growing your community, driving engagement, building brand awareness, and ultimately getting sales to your business. However, keeping up with the demands of posting regularly can sometimes feel like a daunting task. That's why today I've got some tried and tested tips to make post creation e…
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Is it time to rebrand your business? If you've been asking yourself this question - you are in the right place. Today, we are going to be talking all things rebranding with Alexia, a brand and website designer for creative women! She is going to share with us her expertise, along with what are signs that you might need to rebrand your business when…
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In the fast-paced world of entrepreneurship, you probably know that making the most out of your week can be a challenge. And if you're like me and you're constantly striving to improve your time management and productivity, you are in for a treat! In this episode, I am diving into my weekly productivity system, including the nitty-gritty of my week…
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Do you sometimes find yourself juggling pile of tasks and ideas for your business, struggling to make meaningful progress on the main project? Perhaps you might even be losing sight of what the main project actually is because you always get too excited about a new idea or opportunity that comes your way. I used to look at other business owners on …
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Are you a small business owner learning how to use Instagram to get customers or clients to your business? Well, hold onto your smartphones because today, we're putting the spotlight on the time-wasting pitfalls that many entrepreneurs stumble into on Instagram. Get ready as we delve deep into seven Instagram mistakes that might just be hindering y…
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Are you a service-based business owner trying to figure out how to get your first client online? You are in luck because today, I have a special guest for you - Sophie from Simply Sophie Designs - a small business mentor and businesswoman behind a marketing and design agency that helps brands tell their unique story through eye-catching designs and…
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If you are planning to sell your products or services on Instagram in 2024 and are not really sure how to do it, this episode is for you. Growing business on Instagram is NOT the same as just growing your Instagram account. As business owners on the platform, we are not just looking at likes and followers numbers, but we want to make sure that the …
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Ever felt like there just aren't enough hours in a day to get it all done? Wondering how successful entrepreneurs manage to do it all? Don't we all have 24 hours in a day? Do they have some secret system that makes it all work? And what about personal responsibilities? Do they have house cleaners and huge teams? Well, I can't speak for everyone, bu…
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"What should I post on Instagram stories if I want more of my followers to buy my product or invest in my service? Is it really necessary to share pictures of my morning coffee or, even worse - pictures of myself? How is that going to help me to get more sales? Shouldn't Instagram stories for my business be - well, business related?" That's what I'…
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I used to try all different productivity hacks, but nothing seemed to stick. I wasn’t aware of this ONE thing. Or I was too stubborn to admit it. The more productive I tried to be, the more exhausted I was, and I wasn’t getting much more done. I was irritable, and simple tasks would take me longer. That was until I stopped treating myself as a mach…
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Not many people talk about the REALITY of growing on Instagram. The truth is that Instagram requires a lot of work. It’s hard. It comes with its own set of challenges. It’s not supposed to be easy; otherwise, literally, everybody would be Instagram famous. So, how can you prepare yourself for success? What should you really expect as a business own…
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In this special New Year's episode, I've got a delightful treat for you. We're welcoming back our favourite guest, my husband Wes, who's here to be our lucky charm as we step into the new year. If you're a business owner who's also juggling a romantic relationship, you know how intricate it can be to balance your personal life with your business. J…
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Are you ready to step up your game in the social media world for your business and join the party with short-form video content? TikToks, Reels, and YouTube shorts have taken the internet by storm in the last few years. As business owners marketing our business on social media, we need to adapt. Hiding behind photos or graphics is just NOT going to…
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I’ll be honest with you - I’ve postponed recording this episode as long as I could. This year has been A LOT. I am ending this year as a completely different woman than when this year started. I changed. This year, I refused to run my business and live my life in anxiety. This year, I gave myself space to explore and find out the direction I wanted…
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Do you ever struggle to find motivation to work on your business, especially when things are not going the way you expected? There is NO DOUBT that it’s hard to show up sometimes for your business to do the things you are supposed to do to make your goals happen, especially when you are not exactly seeing the results of your work yet. Those beginni…
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It’s that time of the year again when everybody is in goal-planning mode. We tend to focus so much on the “New Year, New Start,” write down ambitious goals, and often skip the most important part of successful goal setting: REFLECTION. Without reflection, goal setting can be just a mechanical exercise, a list of to-do’s without the heart and soul t…
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If you're a business owner on Instagram, you understand the power of reels. But the constant pressure of creating new reels can be a tough challenge! Well, you're in luck - today, I am diving into just as effective and far less stressful Instagram post type: Instagram carousels! Instagram carousels are hidden treasure on the platform. Besides the f…
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Are you tired of spending endless hours on social media tasks for your business? Are you looking to simplify your social media planning process? Well, you are in for a treat! In this episode, I am diving into five game-changing strategies that will save you hours managing social media for your business. From streamlining your content creation proce…
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Do you ever feel overwhelmed by your to-do list? You know that feeling like you are working more but not getting as much done as you’d like? Some days you lack motivation and productivity and perhaps overreact to little things. Maybe you even find yourself giving too much power to self-doubt, comparison and other destructive thoughts in your head. …
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Is Pinterest marketing the right choice for your business? What do you need to know before you start pinning your product/services if you are hoping to use Pinterest as a traffic-driving source for your website? In today’s podcast episode, I interviewed my Pinterest manager, Kirsten. Besides valuable insights about Pinterest marketing for small bus…
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Have you ever thought about how social media affects your productivity, creativity, and overall satisfaction with your business? Perhaps you find yourself wondering if there's a way to strike a better balance with social media when it plays an important role in your business. If so, you are definitely not alone! As a deeply committed business owner…
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Have you ever wondered how moms in business do it all? Have you ever felt defeated and overwhelmed by shiny social media "reality" that makes it look like other business owners perhaps have it easier? In today's heartfelt interview with the full-time business owner, hand lettering artist and mom, Danielle Holleran, we will dive into an inspiring an…
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Join our private Facebook group here. This is a private Facebook group I started exclusively for our podcast listeners, ambitious small business owners with an action-taking attitude like you. Let’s dive deeper into our podcast conversations and support each other on Facebook now. Are negative comments online ever making you doubt yourself? Are you…
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Struggling to get customers for your small business online? Chances are that you are making one of these three fundamental mistakes in your business. In today’s episode, I am sharing the lessons I learned from mistakes I made when I started my first small business that kept me busy and stuck! These are the very same mistakes many overwhelmed and st…
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Ever wonder what tools I use for my business and how? You know, when it comes to productivity and marketing tools that save time and deliver results, I am in! In today's podcast episode, I am sharing with you my top five favourite tools I use in my business, together with why and how I use them. These tools have saved me lots of time and allowed me…
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Download Free Instagram reels guide for more views here Do you ever find yourself frustrated with low reel views? Chances are that you are not applying these five basic principles to your small business reels. I see small business owners in our community make these mistakes every day, and most of the time, they are not even aware of it. That's why …
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Have you ever found yourself stuck in a productivity slump, feeling unmotivated when working on your small business? In today's podcast episode, I'm diving deep into my personal journey and sharing five powerful changes I made this year in my habits and scheduling. These changes have not only boosted my productivity, but they've also helped me lowe…
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Wondering how you can make the most out of this year's holiday shopping season on Etsy without losing your mind? Curious to learn about how to get more orders and prepare your small business for success? In this episode, I'll share practical lessons I learned from my experience, so you can avoid the pitfalls of last-minute preparations. Join me as …
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If you are struggling to get consistent orders on Etsy, this episode is for you. I've been there. In fact, my very first Etsy shop failed and allowed me to learn what NOT to do. I took those lessons, started all over again and grew a multi-six-figure small business on Etsy without even using social media. Today I will dive into three pivotal change…
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If you've ever found yourself struggling to remember to post on your small business social media accounts, or if you are feeling overwhelmed by the demands of social media, this episode is for you. In today's episode, I am sharing five things that have allowed me to post consistently without rushing. I used to despise social media in the early days…
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If you've heard about the importance of having a niche but still find yourself wondering what it is and how to find the perfect niche for your small business, then this podcast episode is for you. In this podcast episode, I'll dive deep into the concept of a niche and how choosing a niche strategically can supercharge your small business growth. I …
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Are you thinking about switching from Etsy to Shopify? Or perhaps from Shopify to Etsy? Maybe you are just starting your small business and you are confused about which selling platform to choose. I've grown a full-time small business on both of them. Today I am here to give you a realistic perspective & explain the most important facts you need to…
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If you are still struggling to figure out what to post on Instagram stories for your small business and how to get more of your followers to engage with your stories, this episode is for you. In today's podcast episodes, I am diving into how to use Instagram stories to build trust & boost sales in your small business. I'll also be sharing examples …
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Tired of blending in with the competition? Curious to learn how crafting an authentic brand story can set your business apart and connect with your ideal customers online? This episode is for you! In today’s interview with a brand messaging strategist and website copywriter, Kathy Young, we will dive into the secrets of intentional brand storytelli…
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Are you struggling to gain followers for your small business? Do you ever wish your content would get more reach so more people can discover your account? In today's episode, I dive deep into the top three common mistakes hindering your follower growth. You'll walk away with actionable steps you can take to improve your small business posts, so you…
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Ever wonder what’s the difference between small business owners who are crushing their goals and small business owners who “feel stuck”? Today I am sharing with you 8 fundamental principles that help me to achieve my goals, which I also observed as a common pattern amongst successful small business owners I met within the last 2 years in the Small …
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Want to know how to grow your Instagram account when you have less than 5000 followers? That was me just one year ago when I committed myself to expanding from TikTok to Instagram. My account didn’t grow with random viral videos. It grew with a lot of deliberate work and strategy behind it. Today I share with you what I did to grow over 150K follow…
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Have you ever wondered why being intentional about your small business photography is so important? In today's interview with a brand & family photographer Rania Urban, we will dive into the power of branding photography in attracting your ideal customers and communicating your brand message in marketing. Rania will also share her inspiring story o…
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Curious to learn about key lessons I learned in business this year so far? In today's episode, I am taking you behind the scenes and sharing business decisions I made, including those I would not do again! Sharing this as a reminder that behind shiny wins and accomplishments, there are always powerful lessons that come with them - the lessons we ma…
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Struggling with low Instagram engagement for your business? Wish you knew how to build a deeper connection with your audience? I've got you! Today I am sharing with you seven algorithm-proof tactics to boost your Instagram engagement and bond with your audience that actually works. No hacks, just genuine and proven tactics you can start applying to…
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Ever struggle with motivation or fear of failure? Then this podcast is for you. Today, I am diving deep into a topic that hits close to home for many of us. From staying motivated and rising from setbacks to asking for help and how to plan to make your goals happen - in this podcast episode, I will be answering questions small business owners submi…
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Have you ever felt like you are behind, no matter how hard you work on your small business? This episode is for you! The shiny world of social media can make us feel like we're never doing enough or accomplishing our goals fast enough, no matter the effort we put into our business. I definitely experience this feeling at times, and in today's podca…
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Download your Free Branding Checklist for your small business here. You can use it to elevate branding for your online business so your marketing resonates with the right people. Did you know that your branding either attracts or repels your potential customers? Do you ever wonder how your business can stand out from the crowd when there is so much…
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Download your Free Instagram Makeover E-book here. This is a step-by-step pdf E-book that will help you transform your profile in 5 simple steps, so you can start attracting your ideal audience on Instagram today. Your Instagram profile creates a first impression about your business. It either resonates with your potential customers or it makes the…
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Join our private Facebook group here. This is a brand new Facebook group I started exclusively for our podcast listeners, ambitious small business owners with an action-taking attitude like you. Let’s dive deeper into our podcast conversations and support each other on Facebook now. Do you ever feel like your relationship with your husband is takin…
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Join our private Facebook group here. This is a brand new Facebook group I started exclusively for our podcast listeners, ambitious small business owners with an action-taking attitude like you. Let’s dive deeper into our podcast conversations and support each other on Facebook now. Do you ever feel like your marketing efforts aren't producing the …
  continue reading
 
Join our private Facebook group here. This is a brand new Facebook group I started exclusively for our podcast listeners, ambitious small business owners with an action-taking attitude like you. Let’s dive deeper into our podcast conversations and support each other on Facebook now. In today’s episode, I share the story behind this podcast, how I g…
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