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Welcome to Digital Coffee: Marketing Brew, your go-to podcast for a steaming cup of marketing insights and strategies in the digital realm. Hosted by the ever-knowledgeable Brett Deister, this dynamic and informative channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors. Each episode of Digital Coffee delivers a rich blend of content, covering the latest trends, tools, and techniques in the ever-evolving world of PR and digital ma ...
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Step into the inviting world of Digital Coffee: Gaming Brew, where every episode is a delightful sip of gaming knowledge, insights, and entertainment. Hosted by the passionate Brett Deister, this vibrant podcast is your ultimate hub for all things PC Gaming. Imagine entering a virtual café, where the aroma of freshly ground gaming content fills the air and every episode offers a perfect blend of gaming news, reviews, strategies, and community engagement. Whether you're captivated by the late ...
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A we expanded Digital Coffee, we wanted to talk about what is important. Christianity has been an important part of western civilization for a long time. We are not happy about what the church has been silent on these past two years. It's time to change that, we will discuss what the church does not.
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Welcome to Digital Coffee: Tech Brew, where technology meets your coffee break! Step into our virtual café and immerse yourself in a world where every episode is a blend of the latest tech trends, gadget reviews, and enriching discussions. Curated by a team of seasoned tech aficionados, our podcast serves up a robust mix of content designed for both the curious novice and the savvy professional. Each episode is thoughtfully crafted, much like a barista perfecting a cup of coffee, ensuring a ...
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Brett Deister dives into the current landscape of gaming, highlighting the impressive launch of Path of Exile 2 and the rising popularity of free-to-play titles like Marvel Rivals and Delta Force. He shares his personal impressions of these games, discussing their gameplay dynamics and market performance, while also comparing them to established ti…
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Pinterest is often misunderstood as just another social media platform, but in reality, it functions as a powerful search engine that can significantly enhance digital marketing efforts. Host Brett Dyster welcomes James, a seasoned digital marketing expert, to discuss the critical importance of strategy in navigating the digital landscape. They del…
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Shannon from Roadside Republic joins Brett Deister to discuss the revival of traditional roadside stands and the effectiveness of old-school marketing strategies. With over 11 years of experience in running produce stands, Shannon emphasizes the low barriers to entry for this business model and the potential for significant financial rewards. The c…
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Brett Deister dives into the ongoing relevance and reception of games like Baldur's Gate 3, Star Wars Outlaws, and S.T.A.L.K.E.R. 2, highlighting the stark contrast between gamers' experiences and critics' opinions. He critiques the Game Awards for prioritizing journalists' views over those of players, questioning the validity of nominations that i…
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The future of AI in marketing is set to transform outreach strategies, making it increasingly essential for agencies to build relationships before making contact. Host Brett Deisser welcomes Corey Quinn, a former CMO of Scorpion and an agency coach, who shares insights on how agencies can escape the founder-led sales trap and focus on scaling reven…
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Brett Dyster dives into the nostalgic waters of gaming in this episode, kicking things off with a discussion about Overwatch Classic and how it compares to the current meta. He shares his thoughts on the recent remasters of Warcraft 1 and 2, highlighting the excitement of revisiting these classic titles. The episode also features the announcement o…
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Branding guru Mitch joins us to share essential strategies for future-proofing your brand in 2024. With over 30 years of experience in brand strategy, he emphasizes the importance of embracing emerging technologies like artificial intelligence and augmented reality to stay competitive. As societal trends evolve, understanding the motivations of you…
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Get ready for a packed episode of Digital Coffee Gaming Brew as we dive into the exciting return of the Normandy in No Man's Sky, allowing players to relive the Mass Effect experience. We also tackle the ongoing debate surrounding Six Days in Fallujah, exploring its controversial single-player missions that shed light on a real historical battle. O…
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Today, we're diving deep into the world of B2B and LinkedIn—two essential yet often misunderstood elements of modern marketing. James Donovan, a B2B lead generation and LinkedIn expert specializing in the accounting industry and the driving force behind 92 Media, shares his hot take on the limited value of LinkedIn business pages compared to person…
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This week’s podcast dives into the unfortunate collapse of Firewalk Studios, the team behind the ill-fated Dragon Age Veilguard, which many are calling a complete trainwreck. Host Brett Deister expresses his frustrations with the gaming industry, particularly how it has strayed from meritocracy, leading to projects that fail to resonate with audien…
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Delving into the intricate relationship between artificial intelligence and marketing, Brett Dysart welcomes Menekse Stewart, an award-winning specialist in AI and marketing. Their discussion uncovers the transformative potential of AI in reshaping marketing strategies and practices. Menekse's journey showcases her evolution from SEO expert to an a…
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This week, Brett Deister dives into the significant role that stories and their underlying morals play in gaming, highlighting how they shape our understanding and engagement with games. He critiques the recent release of Black Ops 6, particularly its controversial pay-to-win audio feature, which raises questions about the ethics of monetization in…
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Unlock the secrets to effective email marketing as Vanessa shares invaluable insights on crafting emails that not only capture attention but also drive action. Forget the high school English rules that taught you to write in long, complex sentences; instead, learn how to create punchy and direct copy that resonates with your audience. Understanding…
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Developers often miss the mark when it comes to understanding their target audience, leading to frustrating gaming experiences. This week, we dive into the controversy surrounding the recent changes to Sombra in Overwatch 2, where the adjustments seem to disregard the character's core identity and the expectations of players. Additionally, we touch…
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Marketing in Crisis: Why Efficiency is Killing Creativity
1:03:42
1:03:42
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Marketing is in crisis, and this episode dives deep into the reasons behind it, highlighting the alarming disconnect between traditional marketing practices and the realities of today’s business environment. The conversation explores how many self-proclaimed marketers lack a fundamental understanding of the discipline, often prioritizing efficiency…
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Unlock the secrets to mastering differentiation in branding with Barry Labov, a two-time Ernst Young Entrepreneur of the Year. Barry emphasizes the critical importance of understanding and celebrating what makes your brand unique, advocating for a focus on internal communication with employees as the foundation for external success. As host Brett D…
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Unlock the secrets of B2B marketing as Brett Deister engages in an insightful conversation with marketing expert Alex Love from Riva Solutions. They delve into cutting-edge strategies and AI insights that will shape B2B marketing in 2024, emphasizing the importance of humanizing content and leveraging employee-generated insights. Alex shares her ex…
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Discover the secrets to authentic marketing success as host Brett Deister engages in a captivating conversation with marketing expert Michaell Magrutsche. They delve deep into the art of marketing and creativity, emphasizing that embracing your uniqueness is crucial in a world increasingly dominated by AI. Michaell shares his inspiring journey from…
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Get ready as we unravel the exciting return to 64-player map sizes in the upcoming Battlefield game, a move that aims to bring back the franchise's classic feel after the chaotic launch of Battlefield 2042. We’ll dive deep into the lessons learned from that tumultuous release and discuss what essential features need to be implemented in Battlefield…
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Unlock the secrets of B2B marketing success with expert insights from Dave Taylor, who brings over 15 years of marketing experience to the table. This episode dives deep into the importance of leveraging digital tools to connect with your audience effectively, emphasizing that successful B2B strategies require a nuanced understanding of customer in…
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Concord, a game that boasted a staggering budget of $200 million and took eight long years to develop, met a swift end just two weeks after its launch, raising serious questions about the decision-making in the gaming industry. Meanwhile, Space Marine 2 has emerged as a breath of fresh air, delighting fans by embracing traditional masculinity in it…
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Ready to revolutionize your marketing game with video? Join us as we delve into the world of video content creation with expert Mark Wonderlin on this week's Digital Coffee: Marketing Brew. Mark shares invaluable insights on crafting purposeful content and mastering short-form videos that authentically connect with your audience. He emphasizes the …
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Unlock the secrets to customer loyalty with Brett Deister and his guest, Swire Ho, in the latest episode of Digital Coffee: Marketing Brew. Discover actionable strategies that will keep your customers coming back for more, even in challenging economic times. Swire emphasizes the importance of understanding your top clients and building strong relat…
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Today's discussion delves into the often overlooked yet powerful tool of Google Business Profiles, which can significantly enhance your local SEO and drive business growth. Marilyn Jenkins reveals how to claim, verify, and optimize your profile, ensuring you stand out in a competitive landscape. You'll learn advanced strategies for leveraging AI to…
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Unlock the secrets to becoming a micro-influencer and enhancing your LinkedIn presence in this week’s episode of Digital Coffee Marketing Brew. Brett Deister sits down with marketing expert Ann Carden, who shares invaluable insights on leveraging AI to elevate your marketing strategy while maintaining that essential human touch. Discover how strate…
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Drewbie also sheds light on the transformative role of AI, blockchain, and web 3 technologies in personal branding. He argues that while these tools can enhance efficiency, it is crucial to maintain authenticity. Balancing the use of AI as a supportive resource rather than a crutch is vital for individuals who wish to stand out in a saturated marke…
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Engaging with a vibrant mix of humor and expertise, Brett Deister and Cash Miller unravel the complexities of digital marketing in a world where local searches and podcasts are increasingly intertwined. The conversation kicks off with a light-hearted exchange about coffee preferences, setting a friendly tone before diving into the serious business …
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Podcasting needs a PR reboot, and in this episode of Digital Coffee: Marketing Brew, Brett Deister and Megan Dougherty dive deep into why humanizing your content could be the game-changing strategy you’ve been seeking. They explore the evolving landscape of podcasting, discussing essential metrics that matter beyond just downloads and the importanc…
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Transform your content marketing game with insights from SEO and blogging expert Allison Ver Halen. Discover why maintaining a blog is essential for SEO success, particularly in 2024, and how it should take precedence over platforms like LinkedIn or Medium. Allison shares her top strategies for creating engaging content that resonates with your aud…
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Are you ready to revolutionize your digital marketing game? Join Brett DEISTER as he welcomes industry expert Craig Cooke to discuss the critical theme of digital transformation, exploring how businesses can adapt from basic websites to leveraging cutting-edge AI technologies. Craig shares his entrepreneurial journey, highlighting how he pivoted fr…
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Bridging the generational digital divide is crucial for effective marketing and communication in today's diverse workplace. Expert Janet Granger joins host Brett Deister on Digital Coffee: Marketing Brew to delve into the significant differences between generations and how they impact marketing strategies. Discover the importance of understanding e…
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Ready to revolutionize your marketing strategies? Join Brett Dyster as he chats with Christina Lopez, a former online business coach turned successful content creator, about the secrets of high-converting email funnels. Christina shares her journey from burnout to building a one-woman show that generates daily passive income without the hassle of s…
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Ready to revolutionize your marketing game? Join Brett Deister and guest Jon Weberg as they dive deep into the world of engaging B2B marketing. They emphasize the importance of creating content that not only entertains but also educates and entices your audience, making genuine human connections essential in today's digital landscape. Jon shares va…
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This week's episode dives deep into the evolving landscape of LinkedIn and how small businesses can leverage it effectively for content creation and lead generation. Shannon Kuykendall, a seasoned entrepreneur with 18 years of experience, shares her expertise on utilizing AI tools like ChatGPT to enhance content while maintaining a personal touch. …
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Aaron reveals his innovative 3-step system for creating original video and content in just 30 days, requiring only 90 minutes of your time each month. This efficient approach aims to eliminate the overwhelm that often accompanies content creation, empowering marketers and PR professionals to maximize their output with minimal stress. During the con…
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Transform your sales conversations with the insights shared by Teresa Rose in this enlightening episode of Digital Coffee: Marketing Brew. Clarity and confidence are the cornerstones of effective selling, and Teresa reveals how to achieve this through her unique "box of brilliance" concept. By externalizing your value onto a simple cocktail napkin,…
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Ready to revolutionize your B2B marketing game? This episode of Digital Coffee: Marketing Brew features host Brett Deister and digital strategy expert Philippa Gamse, who delve deep into the importance of holistic marketing strategies. Philippa emphasizes that understanding the customer journey and focusing on quality content over sheer volume are …
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Discover the secrets of impactful branding with expert Rich Kozak, as he joins Brett Deister on Digital Coffee: Marketing Brew. This enlightening conversation dives into the art of branding, highlighting the significance of shaping your brand's perception to effectively reach your target audience. Rich shares his extensive experience, emphasizing t…
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Unravel the mysteries of SEO with expert Phillip Stemann on Digital Coffee: Marketing Brew! Join host Brett Deister as they dive deep into the ever-evolving world of search engine optimization, exploring successful strategies and the significant impact of AI on the field. Phillip shares practical tips to boost your website's visibility and outrank …
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Choosing the right campaign objective on Facebook ads can dramatically influence your marketing success, as highlighted by Nicole Sciberras, founder of the Digital Exchange. With her extensive background in marketing and entrepreneurship, Nicole shares valuable insights into the world of Facebook ads and email marketing. She discusses innovative AI…
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Kendra Corman joins us to explore the evolving landscape of email marketing in the age of AI, debunking myths around email open rates, especially in light of iOS’s privacy updates. We dive into the importance of measuring true engagement through clicks and replies, rather than relying on unreliable open rates. Kendra shares best practices for craft…
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