Από Scalable Media Network ανακαλύφθηκε από την Player FM και την κοινότητά μας - τα πνευματικά δικαιώματα ανήκουν στον εκδότη, όχι στην Player FM και ο ήχος αναπαράγεται απευθείας από τους διακομιστές μας. Πατήστε το κουμπί Εγγραφή για να παρακολουθείτε τις ενημερώσεις στην Player FM ή επικολλήστε το URL feed σε άλλες εφαρμογές podcast.

The DigitalMarketer Podcast « »
Why Your Content Strategy Is Wrong... and How to Fix It!

7M ago 8:21

Μοίρασέ το

MP3•Αρχική οθόνη επεισοδίου

How do you know your content strategy is outdated?

On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.

Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are.

IN THIS EPISODE, YOU'LL LEARN:

Why your approach to content is backward
A scientific approach to content creation
How to flip your content creation process on its head
A solid content marketing strategy you can steal
Why keywords should not form the basis of your content
The future of marketing is content
Things to avoid when creating content

OUR PARTNERS:

7 Levels of Scale Workbook
Find out your Leadership Trust Score at Ready to Lead.
Listen to the #1 Digital Marketing Podcast, Perpetual Traffic

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:

More Resources from Scalable

More Shows You'll Love

Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

353 επεισόδια

#Business #Marketing #MBA #Digital Marketing #Tech #Scalable Media Network #Industries #DigitalMarketer

The DigitalMarketer Podcast

Why Your Content Strategy Is Wrong... and How to Fix It!