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How High-Performers Overcome Customer Indecision
Manage episode 337356942 series 2444258
In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.
More About Matt Dixon:
- Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision.
Take The Marketing Assessment:
1113 επεισόδια
Manage episode 337356942 series 2444258
In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.
More About Matt Dixon:
- Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision.
Take The Marketing Assessment:
1113 επεισόδια
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