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The Design of Business | The Business of Design explores how design shapes, and is shaped by, the world around us. Hosted by Ellen McGirt, the podcast features conversations with visionary leaders from a wide range of industries, from architecture and technology to journalism and retail. Together, they examine creative practices, challenge conventional thinking, and explore how design drives business, innovation, and social change. In Season 12 of DB|BD, host Ellen McGirt explores Designing ...
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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear hone ...
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Mastering the Business of Interior Design: Success by Design

Katie Decker-Erickson, Business Coach for Interior Designers

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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while ...
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The Business of Beautiful Spaces, Interior Design Podcast

Laura Thornton, Interior Designer

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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone. Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and wi…
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Sana Javeri Kadri is the founder of Diaspora Co., a single origin spice company that is revolutionizing the 500 year old $5 billion spice industry. Their mission is to “put money, equity and power into the best regenerative spice farms across South Asia, and bring wildly delicious, hella potent flavors into your home cooking.” In just 8 years in bu…
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Send us a text Elle is an avid reader, ocean lover and Brit-girl born to travel. She's also obsessed with helping interior designers stand out and get paid. Elle spent 10 years writing for luxury magazines, and today she blends rich storytelling and editorial design into results-driven websites for interior designers. She lives in Hong Kong and has…
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Explore strategies for navigating potential price increases and material delays in home renovations, particularly in the context of fluctuating economic conditions like tariffs. It suggests that hoarding materials might seem appealing but isn't the only solution. Instead, this episode highlights the importance of well-structured contracts, such as …
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Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want. In this week’s episode, Katie dives into how leveraging demographic and psychographic data ca…
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Send us a text In today’s episode, we’re diving into a topic that so many interior designers and decorators wrestle with—how to get help without the pressure of hiring full-time staff. I’m joined by the incredible Ronniesha Rivera, founder of Vetted by Design, who specializes in helping creatives streamline their businesses with the support of skil…
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Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can…
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Send us a text In this heartfelt and unfiltered episode, Laura sits down with Carly Nemtean — Principal Designer of Carriage Lane Design Build and Co-Founder of The Collective Workspace — for a real conversation about what many designers are feeling behind the scenes. From navigating the post-COVID slowdown to dealing with tariff challenges and shi…
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Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on. From staggering markups and shifting vendor dynamics, to managing client expectation…
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Jon M. Chu is a director, producer and screenwriter. Along with both parts of the Wicked movie adaptation, he directed Crazy Rich Asians, Step Up 2 and In the Heights. In a special live episode of DB|BD, Jon joins Ellen McGirt onstage at the Great Place to Work For All Summit, which took place in Las Vegas on April 10th-12th, 2025. Jon details how …
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Send us a text Welcome to today’s episode, where we’re diving into the powerful partnership between interior designers and trusted vendors—and how that collaboration can elevate not just your design vision, but your bottom line. Joining us is Idilia Lucente, Sales Manager at Decor-Rest, a family-run Canadian furniture company known for their commit…
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Send Katie a Text Message!! Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and cre…
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Send us a text In this episode of The Business of Beautiful Spaces, I sit down with Ronniesha Armstead, founder and CEO of Vetted By Design, to tackle one of the most common questions in the design industry: How do you know when it’s time to hire help? If you’re feeling overwhelmed with admin work, spending more time managing orders than designing,…
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A 2025 report from XBD Collective outlines the top ten trends shaping commercial architecture and interior design.These trends emphasize purpose-driven design focused on employee experience, environmental responsibility, and digital integration. Key themes include adaptive workspaces, emotionally intelligent design, nature-infused elements, and sma…
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Send us a text In this episode of Beyond Interior Design, host Alina Schartner takes us inside the evolving world of color, design thinking, and purposeful interiors. A globally respected color and trend consultant, Alina has worked with brands like RAL COLOURS, Midea, Trend Bible, and COAT Paints. As Global Brand Ambassador for RAL COLOURS, Alina …
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Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rat…
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Send us a text As the visionary founder of Brenda Brix Consulting and AMR Design, Brenda leads an exceptional team, collaborating with ideal clients to transform her long-standing dreams into reality. Despite facing health challenges and experiencing burnout early on, Brenda's transformative journey led her to create a streamlined and repeatable bu…
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Send Katie a Text Message!! In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns. Slowdowns are inevitable—but…
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Tony Bynum is bilingual. He can speak the language of both business and design, a skill that makes him a unique leader in our industry. Tony is the director of the Institute for Design’s new ID Academy, where he is also a professor of practice. Previously, he founded the Northwestern Mutual Design Thinking Center of Excellence in Milwaukee, WI wher…
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In this episode of the Art & Business of Interior Design, our hosts discuss the article titled "Trump-Era Global Home Decor: Five Defining Shifts," analyzes the significant changes impacting the international home decor industry following the trade policies enacted during Donald Trump's presidency. The piece outlines five key shifts, including the …
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Send us a text I’m excited to introduce you to Porsche Williams, the founder of The Prototype, a concierge service that helps interior designers streamline their businesses and elevate their client experience. Porsche specializes in providing unique, done-for-you gifting solutions that seamlessly integrate into a designer’s process—going beyond the…
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Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever. We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get t…
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Send us a text In this episode, I sit down with Cathy Tonks, a seasoned interior designer who is transforming the industry with her innovative designer co-op. This collaborative workspace provides designers with shared office space, meeting rooms, and a full showroom featuring access to over 200 vendors. With the collective buying power of over 21 …
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Send Katie a Text Message!! In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it. Ready to streamline your projects, increase efficiency, and maximize profits? Don’t miss this power-packed episode—your future self (and clients) will than…
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Tara Nathan is the EVP of Digital Solutions for Development at Mastercard and the founder of Mastercard’s Community Pass- a digital infrastructure that connects remote agricultural communities to governments, NGOs and the private sector. Community Pass currently serves 6 million farmers across India and East Africa and has an ambitious plan to reac…
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Send us a text What does it take to build a design business that stands the test of time? In this episode, I sit down with Margaret Donaldson, a seasoned interior designer with over 30 years of experience, to uncover the key principles behind creating a sustainable, profitable, and long-lasting design firm. We discuss how to evolve with industry tr…
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Send Katie a Text Message!! You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients’ ideas t…
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Send us a text What’s next in the world of interior design? In this episode, I sit down with Stacy Garcia, a globally recognized trend forecaster, product designer, and industry visionary, to explore the future of design and how interior designers can stay ahead of the curve. Stacy breaks down the 6 key design trends for 2025, sharing insights into…
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Send Katie a Text Message!! In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective. Grab a notebook and your favorite coffee—this episode is packed w…
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Welcome to the 12th season of DB|BD. This season we are Designing for the Unknown. Michael Eliason of Larch Lab is an architect, researcher, writer and urbanist based in Seattle He’s a self-described activist for dense, livable, affordable, and sustainable cities and the author of Building for People: Designing Livable, Affordable, Low-Carbon Commu…
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The Department of Government Efficiency’s (DOGE) recent federal layoffs are impacting various sectors in the Washington, D.C., Maryland, and Virginia (DMV) region, including the interior design industry. The DMV area, home to approximately 20% of the 2.4 million civilian federal workforce, is experiencing significant changes due to these reductions…
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Send us a text Feeling busy but not productive? As interior designers, we juggle endless tasks—client meetings, site visits, vendor calls, and team management—while battling constant distractions. In this episode, I’m breaking down practical strategies to help you stay focused, eliminate distractions, and finally feel like you’re making progress in…
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Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clie…
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Send us a text In this episode, I’m joined by sales specialist Nikki Rausch, a master in recognizing and responding to buying signals. With 25+ years of experience selling to prestigious organizations like The Bill & Melinda Gates Foundation and NASA, Nikki shattered sales records and received “top producer” awards along the way. Today, entrepreneu…
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Send us a text In this enlightening episode, we sit down with Lucy Lagana, a distinguished homeopath and holistic health expert who travels the world sharing her knowledge, including extended stays in exotic locales like the Maldives. Lucy, with her extensive background in homeopathic medicine, holistic nutrition, and allergy clearing, has been a c…
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Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to…
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In this episode of the Art & Business of Interior Design, learn to navigate an often difficult conversation , the art of negotiating higher design fees. Our hosts discuss the article, Negotiating Higher Interior Design Fees with Confidence, by author Laurie Laizure. Ryan Shapiro Interiors Photographer Ryan Shapiro Photography https://www.ryanshapir…
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Send us a text In this episode of Let’s Talk About Goals, Your Why, and Building Your Legacy, we dive deep into the power of core values and Big Hairy Audacious Goals (BHAGs). Discover how clarifying your principles and aiming high can keep you aligned, guide your decisions, and ignite a sense of purpose in both your business and personal life. Fro…
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Send us a text In this episode, we dive into why honing in on a specific niche can be the game-changer that helps interior designers stand out in a crowded marketplace. Rather than stretching yourself thin trying to appeal to everyone, we explore how narrowing your focus allows you to sharpen your expertise, streamline your marketing, and attract c…
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Send us a text Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍 🔥 What's inside this episode? …
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Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen! This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well…
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Send us a text Today’s guest is Crispin Butterfield—an interior designer who has been running her own thriving design business for over two decades. We’re going to dive into the ins and outs of building a successful firm: how she started from scratch, the moment she decided to grow her team, and the challenges she faced along the way. Now, with a w…
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Send us a text Cathleen Barnes is a web strategist and designer with over a decade of experience in the corporate digital e-commerce world. Specializing in working with interior designers, she creates websites that go beyond stunning visuals to become true business tools.What sets Cathleen apart is her data-driven approach. By leveraging inspector …
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Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges uni…
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Send us a text In this episode, we dive into the essential process of determining your hourly rate as an interior designer. Whether you charge by the hour, use flat fees, or quote per project, understanding your hourly rate is crucial for accurate pricing and profitability. We cover everything you need to consider, from your geographic area, ideal …
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Send us a text As interior designers, we know how critical communication is when working with clients. From the very first meeting to the final reveal, clear and empathetic communication can make or break a project. And let’s be honest, we’ve all had those stressful moments—when things don’t go according to plan, or clients are uncertain or overwhe…
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In this episode of the Art & Business of Interior Design, hosts Ryan and Shoshanna Shapiro dive into the transformative power of interior styling for photography. Whether you’re an interior designer prepping for a portfolio shoot, a photographer capturing a client’s vision, or a homeowner showcasing your space, this episode is packed with expert ti…
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Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mind…
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Send us a text We’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and en…
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Send us a text In this reflection episode, Laura Thornton looks back on the highlights and lessons learned in 2024, including the success of aging-in-place bathroom projects and the challenges faced in the design business. She discusses the importance of visibility, experimenting with Instagram reels and interactive content to connect with clients …
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