Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising

Go Beyond Fundraising: The Podcast for Nonprofits

Το περιεχόμενο παρέχεται από το Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

7M ago 30:00

MP3•Αρχική οθόνη επεισοδίου

When we look at generational giving, it’s easy to focus on baby boomers, millennials, and Gen Z. But tucked in between these groups is Gen X, which is projected to inherit $30 trillion in the Great Wealth Transfer through 2040. Could Gen X be the hidden key to the future of philanthropy? In this episode of the Go Beyond Fundraising podcast, we welcome Alyssa Boger, EVP of Client Strategy, as she unpacks this question and more. The oldest Gen Xers are nearing retirement age, while the youngest are reaching their peak earning years. These stages of life stand to shape their giving today and tomorrow. This is a group that seeks to make an immediate impact with their time, money, and advocacy. We also talked about Gen X’s children, Gen Alpha. While they’re too young to engage with direct messaging, this generation’s online behaviors point to strategies that could reshape how you think about fundraising.

207 επεισόδια

#Business #Pursuant #Marketing Podcast by Pursuant #Nonprofits Go Beyond Fundraising