Live from Austin: Allison and Stephen Ellsworth (Poppi) - How They Became The #1 Soda Brand on Amazon, Pivot During COVID and How They Approach Brand

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Το περιεχόμενο παρέχεται από το Mike Gelb. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mike Gelb ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1y ago 24:57

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This was recorded live in Austin, during SXSW. Allison and Stephen Ellsworth are the founders of Poppi, the fun(ctional) prebiotic soda for all.

We discuss:

– Their introduction to prebiotics

– How they went on SharkTank

– Rebranding from Mother to Poppi

– Launching during COVID

– Expanding to new markets

– Their approach to content & more

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